Analysts Bump iPhone Expectations for Apple's Holiday Quarter - MacRumors
Skip to Content

Analysts Bump iPhone Expectations for Apple's Holiday Quarter

152516 apple logoThree-quarters of the way through Apple's holiday quarter, a slew of analysts have increased their calculations of the company's performance, while expecting record iPhone sales on the back of Apple's most successful iPhone launch ever.

Interestingly, Citi analyst Richard Gardner claims to have specifically heard that Apple just last week made a significant boost to its iPhone orders with suppliers, suggesting significant upside for the current quarter.

Our meetings in Taiwan suggest that Apple raised 4CQ11 iPhone orders to suppliers meaningfully just last week. The new iPhone build plan is meaningfully above the low-30’s million figure that we were hearing previously. Given such a significant order increase at this late stage in the quarter, it seems clear that Apple is headed for a meaningful upside surprise on iPhone shipments this quarter.

Other analyst updates include:

- Maynard Um of UBS raised his estimate of iPhones sold on the quarter to 30 million from 28. Um noted that his team believes the 30 million number is still conservative, especially with an iPhone 4S launch in China pending.

- Shaw Wu of Stern Agee raised his iPhone expectations from 26 million to 28 million, though he believes those numbers could run even higher thanks to high demand from Asia.

- William Power of R.W. Baird raised his iPhone estimate to 31.2 million units.

- Mark Moskowitz of JP Morgan raised his iPhone estimates to 28 million units from 25.3 million.

- Mike Walkley of Canaccord Genuity raised his iPhone estimate to 30.5 million from 29 million units, saying "our November checks indicated strong global iPhone sales with Apple share gains versus Android smartphones in the US and Western Europe".

While the iPhone is expected to be a powerhouse this quarter, Power, Moskowitz and Walkley all cut expectations slightly on the iPad.

Apple CEO Tim Cook, on the most recent Apple earnings call in mid-October weighed in with his own expectations, saying his team was "very confident that we will set an all-time record in the December quarter for iPhone sales."

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

188 months ago
just got a Galaxy Nexus through my work. Makes the iPhone 4GS look like a kids toy

I went from the 3Gs to Android. Owned the HTC EVO, the G2x and the Nexus S. Finally went back to the iPhone 4S. It's so easy to get caught up in what Android has to offer, but in the end I think the email app is so much better on iOS. The apps are polished and perfect. I don't have the widgets, which I was down to using just a weather widget anyway. Love Siri. The iPhone 4S just has a much better response. It's more fluid and dynamic. Android feels clunky to me. Your milage may vary.
Score: 5 Votes (Like | Disagree)
188 months ago
How could so many people fall for the iPhone "S" release cycle?! It is so sad...

I can't figure out what your comment means. How could it be sad that more and more people are equiping themselves with the best technology available on the planet? I purchased an iPhone 4 just a few months ago, and I'm far from sad about it. It's providing me with all I need.
Score: 5 Votes (Like | Disagree)
188 months ago
Raised my expectations

Based on the other analysts estimates I just raised my estimate to 30.49 million, can you add my name to that list if I tell you I am an analyst?
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
188 months ago
It's almost a guarantee that the stock is going to hit $500 at the minimum and probably $600 by 2013 if not sooner.

That's nonsense. If that was "almost a guarantee" then the stock price would be higher today.
Score: 2 Votes (Like | Disagree)
alphaod Avatar
188 months ago
The 4S makes a great gift for family and friends who live abroad.

How could so many people fall for the iPhone "S" release cycle?! It is so sad...
Fall for what? Maybe I broke my iPhone 4 and it's out of warranty, what do I do? I buy a 4S, not the 4. You're ignorance to the multitude of possibilities someone would buy the 4S is sad.
Score: 1 Votes (Like | Disagree)
188 months ago
Man, I hate when they do this because if Apple doesn't sell that many then everyone is disappointed and the stock drops. I hate analysts!
Score: 1 Votes (Like | Disagree)