Apple Pulls Back on iPad 2 Display Orders as iPad 3 Production Begins to Ramp Up

Digitimes reports that Apple has pulled back on its fourth-quarter orders for iPad 2 display panels, although the reduction appears to be part of an overall strategy to prepare for the launch of the iPad 3 early next year rather than a shortfall in customer demand. According to the report, Apple stockpiled components for an extra 4-5 million iPad 2 units during the third quarter, allowing it to reduce its orders for the fourth quarter.

Sales of iPads at the end market totaled 11.12 million units in the third quarter of 2011, according to data released by Apple. However, inventories of parts and components prepared by the makers in the supply chain for the production of iPad 2 in the quarter are sufficient for the production of 15-16 million iPads, leaving a stockpile of 4-5 million units of iPad 2 in the supply chain, the sources noted.

That explanation is in line with claims from analyst Chris Caso following rumors in late September that Apple would be cutting fourth-quarter iPad production. Caso claimed that Apple had "pulled in" production from the fourth quarter to the third quarter, accelerating its manufacturing timetable ahead of the holiday quarter.

ipad 2 oblique
The reason for this stockpiling of iPad 2 components appears to be preparations for the iPad 3 launch, as Digitimes also notes that suppliers of both display and touch panels for the iPad 3 have either already begun or will soon begin shipments to Apple.

While Apple is adjusting panel inventory for iPad 2, Samsung and Sharp already began shipping panels for the next-generation iPads to Apple in October, and Taiwan-based touch panel makers TPK Holding and Wintek will begin to ship touch panels for the new iPads to the supply chain in November-December, the sources noted.

The iPad 3 has been rumored to see an early 2012 introduction and is expected to carry a higher-resolution "Retina" display, although display suppliers have been said to be struggling to produce the panels in volume.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

AAPLaday Avatar
121 months ago
Is this the same analyst who said iPad 3 for fall of this year?
Score: 18 Votes (Like | Disagree)
Gemütlichkeit Avatar
121 months ago
iPad + retina display would be unstoppable.
Score: 17 Votes (Like | Disagree)
radge Avatar
121 months ago
Is this the same analyst who said iPad 3 for fall of this year?

Probably, and I heard from an anonymous source that he's best friends with the analyst who predicted the "teardrop" iPhone 5.
Score: 10 Votes (Like | Disagree)
Abyssgh0st Avatar
121 months ago
The looming iPad 3 release (hopefully less than four months) is the only thing holding me back from buying an iPad 2 today. Retina display and a bit more speed would make the device perfect.
Score: 8 Votes (Like | Disagree)
nfl46 Avatar
121 months ago
Yep, definitely!:rolleyes:

... did you go and see your eye doctor? Maybe it's not the ipad resolution?

11.12 million people more with eye strain after the initial millions of ipad 1 users.

On a side note, I wish MR would stop showing the Galaxy in this article, looks just like an ipad.

What?
Score: 7 Votes (Like | Disagree)
Gol27 Avatar
121 months ago
I think AAPLaday hit the nail on the head. It's all pure speculation. Doesn't an early 2012 release mean it will probably be without the A6?
Score: 7 Votes (Like | Disagree)

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