comScore today released the results of its latest survey of mobile phone usage in the United States, noting that Apple has reached a milestone in surpassing a 10% share of the U.S. mobile phone market. As has been the recent trend, Apple again led the major phone manufacturers in growth between the three-month period ending in June and the period ending in September, growing by 1.3 percentage point to hit 10.2% of the U.S. market.
Narrowing down to smartphones, Apple's iOS took 27.4% of the market, up 0.8 percentage points since the previous three-month period but trailing Android's 44.8% share and 4.6 percentage point growth. Apple stood at 9.8% of the overall mobile phone market and 27.3% of the smartphone market in last month's release of the firm's rolling three-month data sets.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies. With today's released data covering the period of July through September, it is also important to note that it does not include any surge from the iPhone 4S launch, which took place in mid-October.
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Thursday April 24, 2025 2:14 am PDT by Tim Hardwick
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 22, 2025 10:22 am PDT by Juli Clover
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Thursday April 24, 2025 10:15 am PDT by Joe Rossignol
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
Thursday April 24, 2025 12:09 pm PDT by Joe Rossignol
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
They saw 0.8% growth with one phone that was 16 months old. The should have lost market share to the 100s of Android phones on the market, but they were flat. I can't wait for the numbers in January...
So what we've learned here is that it's innovation of LTD determines it to be so and he is free to change his definition at will. Got it.
No you got it wrong.
The defintions of innovation according to LTD is very simple. It is innovating if and only if Apple does it or Apple buys it up.
Everything else is either stealing or it sucks and therefor not innovating.
It is as simple as that. Apple label = good (and it could be dog crap but if it has an Apple logo on it then it is good)
I fail to see how this is impressive. I'd guess 90% of U.S Personal Computer users are now on Windows. That's fairly impressive.
If the iPhone hits 50%, I'll begin to be impressed.
Oh, that's a shame. At the last shareholders meeting, Apple's executive team said everything they've done so far was meant to impress roadbloc on Macrumors.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Zombie Androids. Its really quite simple, if you work in an arena where paying attention to actual device use vs. sales is critical to your business its readily apparent that while Android may be shipping/selling a lot more devices, a significant, perhaps even majority, of Android users are using their phones as little more than phones.
I develop apps and mobile sites and generic Android simply isnt an appealing market for a small developer with the exception of the niche devices, or at least the Nook is proving to be quite a valuable market place and I expect the Amazon Fire will also be a great opportunity. The difference between these two devices and Android as offered by the mobile carriers is they have cultivated an ecosystem that is safe, far less cluttered with crap apps, content and a loyal customer base.
These devices are another type of Android Zombies, but its the devices that are Zombies rather than the users. The users are very active, but the devices are completely orphaned from the Android ecosystem.
A bigger market share is simply a bigger market share. In very simplistic terms 99% market share that earned you $1 isnt better than 1% market share that earned you $100. The iPhone makes more money for Apple than all of Google.
Additionally Google and its partners has failed to create much stickiness with the Android ecosystem. Google because it derives 95% of its income from advertising must appeal to the broadest range of consumers as possible, they will continue to make apps for iOS and Blackberry and if Windows phones get enough traction for Windows phones, because they have to. This makes it easy for an Android user to leave Android and head to WPS7 or Blackberry or iOS. Contrary Apple, Amazon and Barnes & Noble are creating content that requires you to continue to use their products. Every year a user is part of the iOS ecosystem is additional expense moving to another platform.
I see one of two things happening with the market share race. It stays relatively the same with Android hitting 50-ish percent of the market mostly at the expense of BB, while Apple sticks right around 25%. Or as smartphones and tablets become more mainstream some of the Zombie Android users will start to realize the benefits of a smartphone and the superior nature of the iPhone will draw them to iOS.
4.6% growth for Android compared to .8% for iOS? Ouch. Looking forward to how the fanboys are going to argue that a slower growth rate and a lower market share is actually better for Apple.
Or we could all marvel at the proliferation of the smartphone over the last 5 years.
