comScore today released the results of its latest survey of mobile phone usage in the United States, revealing that Apple is quickly approaching a 10% share of the U.S. mobile phone market. Among the top mobile phone manufacturers, Apple led the pack in growth between the three-month period ending in May and the period ending in August, growing by 1.1 percentage point to hit 9.8% of the U.S. market.
Looking specifically at smartphones and measuring platforms instead of manufacturers, Apple checked in at 27.3% of the market, up 0.7% over the prior period but trailing Android's 5.6 percentage point growth.
The reports also highlight the rapid deterioration in Research in Motion's market share. Apple and RIM had been neck and neck in share just four reports ago, covering the February-April 2011 period, but RIM has fallen to under 20% of the smartphone market as Apple has surpassed 27%.
comScore's surveys track installed user base rather than recent sales as tracked by many other firms. As a result, comScore's numbers react more slowly to changing trends in mobile phone sales than shorter-range measures of recent sales. But comScore's numbers would be more accurate reflections of actual consumer usage given typical upgrade cycles on the order of 18 months for average users.
Wednesday September 11, 2024 7:16 am PDT by Joe Rossignol
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
Apple today announced the latest lineup of iPhones, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Pre-orders for these devices begin September 13, and if you plan on ordering from a cellular carrier in the United States, there will be plenty of options for discounts from the major carriers. AT&T is offering the iPhone 16 and iPhone 16 Pro at no cost with...
Wednesday September 11, 2024 8:20 am PDT by Joe Rossignol
Will you be skipping the iPhone 16 Pro and waiting another year to upgrade? If so, we already have some iPhone 17 Pro rumors for you. Below, we recap key new features rumored for the iPhone 17 Pro models so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according to Apple supply chain analysts Ming-Chi...
Monday September 9, 2024 2:09 pm PDT by Juli Clover
With the launch of the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, Apple has discontinued some of its older iPhones. As of today, Apple is no longer selling the iPhone 13, and the iPhone 15 Pro and iPhone 15 Pro Max have been replaced with the iPhone 16 Pro and iPhone 16 Pro Max. The iPhone SE remains as Apple's most affordable device, with the iPhone 14 and iPhone...
Apple today announced the iPhone 16 Pro and iPhone 16 Pro Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip. The iPhone 16 Pro has a 6.3-inch display, while the iPhone 16 Pro Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The...
Tuesday September 10, 2024 11:40 am PDT by Juli Clover
Apple today released a new firmware update for the AirPods Pro 2, including both the Lightning and USB-C versions. The firmware has a build number of 7A294, up from 6F8, and it is available for all AirPods Pro 2 users. Apple has been beta testing this update, but it is launching ahead of when iOS 18 becomes available next Monday. There are multiple features that Apple is adding to the...
Monday September 9, 2024 6:02 pm PDT by Juli Clover
Apple today held the "It's Glowtime" fall event to debut new iPhone 16 models, a new version of the Apple Watch, new AirPods, and more. It took Apple more than an hour and a half to introduce the new devices, but we've recapped everything in a quick 13 minute video for our readers who want a short but detailed overview of what's new. Subscribe to the MacRumors YouTube channel for more videos. ...
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
You won't know how much Android sucks until you try it for yourself. :-)
While there are many people that feel that way, I know just as many that are ready to come back to the iPhone 4S after owning an Android device.
Well, I can tell you that the Google install base will be going up thanks to me. :D
It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?
No! I use several different Android phones from different manufacturers at work. The battery life is abysmal with all of them. I love the feature in Android that when an app crashes that causes the OS to freeze up I am forced to remove the battery to get it to restart. I guess there is more than one reason to have a removal battery.
Sorry but given my first hand experience with Android phones I have no desire to buy one. And yes I have used the Samsung Galaxy S II.
Well they can kiss that percentage goodbye after yesterdays crappy announcement ...
The thing announced yesterday that will affect the percentage the most is not the new 4S. It's the lower prices on the 4 and the 3GS.
The 3GS was already a top selling model last quarter, better selling than all or nearly all of the current Android models. The zero up-front subsidized price on the 3GS price will boost iPhone market share in the U.S, even if the 4 and 4S together barely hold the percentage they had last month.
Between the free 3GS, the $99 iPhone 4, and greater availability, Apple's legitimately making a market share play... and is gonna snap up much of the lower-end market where Andriod was winning.
The high-end folks (most of us on MR) might be disappointed with the 4S, but the lower end of the market is rubbing their hands with glee.
Wait until you see the market share pie charts for next year. The strategy will become evident.
