iPhone Approaches 10% of U.S. Installed Mobile Phone Base

comScore today released the results of its latest survey of mobile phone usage in the United States, revealing that Apple is quickly approaching a 10% share of the U.S. mobile phone market. Among the top mobile phone manufacturers, Apple led the pack in growth between the three-month period ending in May and the period ending in August, growing by 1.1 percentage point to hit 9.8% of the U.S. market.

comscore aug11 mobile
Looking specifically at smartphones and measuring platforms instead of manufacturers, Apple checked in at 27.3% of the market, up 0.7% over the prior period but trailing Android's 5.6 percentage point growth.

comscore aug11 smartphone
The reports also highlight the rapid deterioration in Research in Motion's market share. Apple and RIM had been neck and neck in share just four reports ago, covering the February-April 2011 period, but RIM has fallen to under 20% of the smartphone market as Apple has surpassed 27%.

comScore's surveys track installed user base rather than recent sales as tracked by many other firms. As a result, comScore's numbers react more slowly to changing trends in mobile phone sales than shorter-range measures of recent sales. But comScore's numbers would be more accurate reflections of actual consumer usage given typical upgrade cycles on the order of 18 months for average users.

Related Forum: iPhone

Top Rated Comments

gnagy Avatar
139 months ago
Well, I can tell you that the Google install base will be going up thanks to me. :D

It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?

You won't know how much Android sucks until you try it for yourself. :-)

While there are many people that feel that way, I know just as many that are ready to come back to the iPhone 4S after owning an Android device.
Score: 10 Votes (Like | Disagree)
Taz Mangus Avatar
139 months ago
Well, I can tell you that the Google install base will be going up thanks to me. :D

It's been fun with with my iPhone 3G and iPhone 4, but I think it's time for me to move on to something new. Android here I come. Doesn't anyone feel this way?

No! I use several different Android phones from different manufacturers at work. The battery life is abysmal with all of them. I love the feature in Android that when an app crashes that causes the OS to freeze up I am forced to remove the battery to get it to restart. I guess there is more than one reason to have a removal battery.

Sorry but given my first hand experience with Android phones I have no desire to buy one. And yes I have used the Samsung Galaxy S II.
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
139 months ago
nobody in their right mind would buy an iphone 4 in the last few months

Then why did Apple have their best quarter of sales yet with it in the last months ? :rolleyes:
Score: 7 Votes (Like | Disagree)
outphase Avatar
139 months ago
nobody in their right mind would buy an iphone 4 in the last few months

The average person is not aware to rumors and rumblings like those of us on MR.
Score: 6 Votes (Like | Disagree)
firewood Avatar
139 months ago

Well they can kiss that percentage goodbye after yesterdays crappy announcement ...

The thing announced yesterday that will affect the percentage the most is not the new 4S. It's the lower prices on the 4 and the 3GS.

The 3GS was already a top selling model last quarter, better selling than all or nearly all of the current Android models. The zero up-front subsidized price on the 3GS price will boost iPhone market share in the U.S, even if the 4 and 4S together barely hold the percentage they had last month.
Score: 5 Votes (Like | Disagree)
sugarbear Avatar
139 months ago
Between the free 3GS, the $99 iPhone 4, and greater availability, Apple's legitimately making a market share play... and is gonna snap up much of the lower-end market where Andriod was winning.

The high-end folks (most of us on MR) might be disappointed with the 4S, but the lower end of the market is rubbing their hands with glee.

Wait until you see the market share pie charts for next year. The strategy will become evident.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...