Apple's New Fifth Avenue Store Cube Fully Revealed [Update: Video]

new fifth avenue cube front
While Apple's Fifth Avenue retail store in Manhattan is not set to reopen until 10:00 AM this morning, crews have completed their work on the revamped glass cube, fully revealing the streamlined design for the first time.

new fifth avenue cube back
MacRumors reader Vincent sent along these photos of the new cube, which utilizes only 15 panes of glass rather than the 90 used in the original cube. The new cube is also "seamless", doing away with nearly all of the hardware that previously held the panes of glass together.

In addition to the new cube, Apple has also upgraded the plaza, refreshing or installing new water drains and pavers while removing the small bollards that had previously surrounded the cube.

Update: YouTube user patjem2 has posted a brief video showing the new cube and a growing crowd of customers just prior to the store's reopening.


A second video also shows the first customers entering the newly-reopened store through the updated glass cube.

Top Rated Comments

max pl Avatar
147 months ago
oh wow it looks so.... oh wait, it looks exactly the same.
Score: 53 Votes (Like | Disagree)
Chupa Chupa Avatar
147 months ago
People really can't see the difference between the pic at the top of this discussion and this:



Really?
Score: 23 Votes (Like | Disagree)
lamerica80 Avatar
147 months ago
Wow, a new glass cube slightly different than the previous glass cube.

Not exacly front page news if you ask me.
Score: 16 Votes (Like | Disagree)
Rot'nApple Avatar
147 months ago
Nnnnice!

Now does :apple: hire a professional window washing crew or do they give some Apple employee a roll of paper towels and a bottle of Windex???... ;):D
/
/
/
Score: 11 Votes (Like | Disagree)
briantology Avatar
147 months ago
Here's another comparison.

Old:


New:
Score: 10 Votes (Like | Disagree)
Mr. Chewbacca Avatar
147 months ago
That is not a window you want to accidentally hit with a baseball...
Score: 8 Votes (Like | Disagree)

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