Apple Misses iTunes Match Launch Target as iTunes 10.5.1 Developer Beta Expires

At its "Let's Talk iPhone" media event early last month, Apple announced that it would be launching its iTunes Match service in the United States at the "end of October". That launch date was itself apparently a slight delay from Apple's original plans given that support for the feature had been built into developer builds of iTunes 10.5, which was released in mid-October to support iOS 5 and iCloud.

itunes match end of october
Eddy Cue announces "end of October" launch for iTunes Match (Source: This is my next / The Verge)

But with Apple apparently pushing back the iTunes Match launch slightly, the feature was removed from the public release of iTunes 10.5 and moved to a new iTunes 10.5.1 that was released for developer testing.

Sources have indicated that Apple is close to a launch of iTunes Match, with retail store staff having been briefed on the service in preparation for its debut. But with the calendar now having turned to November, Apple has missed its public launch target for iTunes Match. The company has not yet commented on the status of iTunes Match, leaving some questions about its plans even though a launch still seems near.

itunes beta expired
iTunes 10.5.1 beta expiration notice (Source: @dmoren)

One group that may have been caught off-guard by the delayed iTunes Match launch is Apple's developers, who have been testing the service for a number of months. Apple has repeatedly wiped users' iTunes Match libraries during the beta testing process, with the most recent wipe occurring last Thursday.

But those developers who have continued testing the service are now discovering that their iTunes 10.5.1 betas have expired, leaving them unable to launch the application as of today with no public launch and no new beta release. Apple routinely advises developers to only install beta builds of its software on machines dedicated to development, but some users undoubtedly have installed iTunes 10.5.1 on their primary machines and may now be experiencing difficulties.

Related Forum: Mac Apps

Top Rated Comments

840quadra Avatar
147 months ago
My first thought too... just watch, bit by bit Steve's influence will disappear and we'll be stuck with Microsoft again :(

Do some digging and you will see this isn't the first time Apple has been late on an expected deployment. Many examples of this when Steve was at the helm too.

This is Business as usual for Apple, or really any other tech company. ;)
Score: 12 Votes (Like | Disagree)
SockRolid Avatar
147 months ago
Better late than crappy

Reminds me of a software scheduling rule:

If you slip your release schedule, people might complain.
If you ship a crappy product "on time," people will hate you.
Score: 11 Votes (Like | Disagree)
Tonewheel Avatar
147 months ago
It's kind of sad that folks would be so negative about the Apple team for a few hours delay in a new service. No one knows why iTunes Match hadn't been released. I think Apple learned a very hard lesson from MobileMe about releasing crap software. I don't think they are going to let a flagship piece of software like iTunes Match go release with a bunch of problems, you would all complain 2x as much. You aren't giving the people who have run Apple for the last couple of years enough credit. :(

Because most of these commenters are kids.
Score: 9 Votes (Like | Disagree)
bushido Avatar
147 months ago
I am bummed..I cancelled my Spotify so I could use this service..Oh well have to wait now

what? why? its 2 completely different things. thats like cancelling ur cable provider bc u can download shows on itunes
Score: 9 Votes (Like | Disagree)
AtomicEdge Avatar
147 months ago
Maybe all hands are on deck to fix the 4s battery issue first.

I expect there is 0 crossover between the people working on iTunes Match and any iOS battery bugs. What, you think there are like 10 guys working for Apple or something?!
Score: 8 Votes (Like | Disagree)
rorschach Avatar
147 months ago
I wonder if the Chicken Littles here already proclaiming the death of Apple remember when Leopard was delayed like 5 months - and that was a major OS upgrade.

Or Push Notifications on the iPhone, which were delayed almost a year.

Or the white iPhone.

All of that was with Steve at the helm.

Get a grip.
Score: 7 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...