Apple Misses iTunes Match Launch Target as iTunes 10.5.1 Developer Beta Expires - MacRumors
Skip to Content

Apple Misses iTunes Match Launch Target as iTunes 10.5.1 Developer Beta Expires

At its "Let's Talk iPhone" media event early last month, Apple announced that it would be launching its iTunes Match service in the United States at the "end of October". That launch date was itself apparently a slight delay from Apple's original plans given that support for the feature had been built into developer builds of iTunes 10.5, which was released in mid-October to support iOS 5 and iCloud.

itunes match end of october
Eddy Cue announces "end of October" launch for iTunes Match (Source: This is my next / The Verge)

But with Apple apparently pushing back the iTunes Match launch slightly, the feature was removed from the public release of iTunes 10.5 and moved to a new iTunes 10.5.1 that was released for developer testing.

Sources have indicated that Apple is close to a launch of iTunes Match, with retail store staff having been briefed on the service in preparation for its debut. But with the calendar now having turned to November, Apple has missed its public launch target for iTunes Match. The company has not yet commented on the status of iTunes Match, leaving some questions about its plans even though a launch still seems near.

itunes beta expired
iTunes 10.5.1 beta expiration notice (Source: @dmoren)

One group that may have been caught off-guard by the delayed iTunes Match launch is Apple's developers, who have been testing the service for a number of months. Apple has repeatedly wiped users' iTunes Match libraries during the beta testing process, with the most recent wipe occurring last Thursday.

But those developers who have continued testing the service are now discovering that their iTunes 10.5.1 betas have expired, leaving them unable to launch the application as of today with no public launch and no new beta release. Apple routinely advises developers to only install beta builds of its software on machines dedicated to development, but some users undoubtedly have installed iTunes 10.5.1 on their primary machines and may now be experiencing difficulties.

Related Forum: Mac Apps

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple HomeView lineup feature1

Apple Announces 'HomeView' Smart Home Hub

Tuesday October 13, 2026 6:00 am PDT by
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Apple TV 4K 4th Generation feature4

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...

Top Rated Comments

840quadra Avatar
195 months ago
My first thought too... just watch, bit by bit Steve's influence will disappear and we'll be stuck with Microsoft again :(

Do some digging and you will see this isn't the first time Apple has been late on an expected deployment. Many examples of this when Steve was at the helm too.

This is Business as usual for Apple, or really any other tech company. ;)
Score: 12 Votes (Like | Disagree)
SockRolid Avatar
195 months ago
Better late than crappy

Reminds me of a software scheduling rule:

If you slip your release schedule, people might complain.
If you ship a crappy product "on time," people will hate you.
Score: 11 Votes (Like | Disagree)
Tonewheel Avatar
195 months ago
It's kind of sad that folks would be so negative about the Apple team for a few hours delay in a new service. No one knows why iTunes Match hadn't been released. I think Apple learned a very hard lesson from MobileMe about releasing crap software. I don't think they are going to let a flagship piece of software like iTunes Match go release with a bunch of problems, you would all complain 2x as much. You aren't giving the people who have run Apple for the last couple of years enough credit. :(

Because most of these commenters are kids.
Score: 9 Votes (Like | Disagree)
bushido Avatar
195 months ago
I am bummed..I cancelled my Spotify so I could use this service..Oh well have to wait now

what? why? its 2 completely different things. thats like cancelling ur cable provider bc u can download shows on itunes
Score: 9 Votes (Like | Disagree)
195 months ago
Maybe all hands are on deck to fix the 4s battery issue first.

I expect there is 0 crossover between the people working on iTunes Match and any iOS battery bugs. What, you think there are like 10 guys working for Apple or something?!
Score: 8 Votes (Like | Disagree)
rorschach Avatar
195 months ago
I wonder if the Chicken Littles here already proclaiming the death of Apple remember when Leopard was delayed like 5 months - and that was a major OS upgrade.

Or Push Notifications on the iPhone, which were delayed almost a year.

Or the white iPhone.

All of that was with Steve at the helm.

Get a grip.
Score: 7 Votes (Like | Disagree)
Latest Stories
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
11 minutes ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
51 minutes ago
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
1 hour ago
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
2 hours ago
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
2 hours ago
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
3 hours ago
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
3 hours ago
Apple Now Inviting Media to October 28 'Launch Experience'
Apple Now Inviting Media to October 28 'Launch Experience'
4 hours ago
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
15 hours ago
10 HomeView Features You Might Have Missed
10 HomeView Features You Might Have Missed
16 hours ago
Apple Becomes Second Company to Close Above $5 Trillion
Apple Becomes Second Company to Close Above $5 Trillion
16 hours ago
Which Apple Home Devices Get Siri AI, and When
Which Apple Home Devices Get Siri AI, and When
18 hours ago
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
18 hours ago
Apple Intelligence Coming to China in December With iOS 27.3
Apple Intelligence Coming to China in December With iOS 27.3
19 hours ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
19 hours ago
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
20 hours ago
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
21 hours ago
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
22 hours ago
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
22 hours ago
iPhone Duo Compromises: Everything You Have to Give Up
iPhone Duo Compromises: Everything You Have to Give Up
23 hours ago
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
23 hours ago
iPhone Duo: Apple Charging $49 for New Cover Layer, $229 for Battery
iPhone Duo: Apple Charging $49 for New Cover Layer, $229 for Battery
1 day ago
iPhone Duo: Skipping AppleCare+ Could Be $1,499 Mistake
iPhone Duo: Skipping AppleCare+ Could Be $1,499 Mistake
1 day ago
Ready for HomeView? Don't Miss These Smart Home Accessory Deals
Ready for HomeView? Don't Miss These Smart Home Accessory Deals
1 day ago
Apple Says HomePod 2 Also Works as Default Speaker With Select Macs
Apple Says HomePod 2 Also Works as Default Speaker With Select Macs
1 day ago
HomePod Mini 2: All the New Features
HomePod Mini 2: All the New Features
1 day ago
WhatsApp Now Lets Anyone Join Calls, No Account Needed
WhatsApp Now Lets Anyone Join Calls, No Account Needed
1 day ago
AppleCare+ Launched 15 Years Ago Today
AppleCare+ Launched 15 Years Ago Today
1 day ago
Apple Reportedly Planning Large iPhone 18 Production Run
Apple Reportedly Planning Large iPhone 18 Production Run
1 day ago
Apple Says These Products Are Now Obsolete
Apple Says These Products Are Now Obsolete
1 day ago