Apple has sent an email out to developers informing them that iTunes Match music libraries in iCloud will once again be wiped on Thursday, October 27th. Apple instructs developers to turn off iTunes Match on their computers and iOS devices during that time.
The wipe may be in preparation for the public launch of iTunes Match. The service was originally to be launched alongside iOS 5 but was pushed to the "end of October". iTunes Match remains in beta testing with developers, and there's been evidence that Apple has been quietly preparing for its public launch.
Last week, an iTunes Match toggle has appeared in the iOS 5 Music Settings pane, which directs users to subscribe to the service using iTunes. Apple has not yet publicly released an updated version of iTunes that allows users to sign up for this feature.
iTunes Match is a $25/year subscription service that will match your existing iTunes library with 256-Kbps versions in the iCloud. These songs will become available for download on your other Macs or iOS devices through iCloud.
Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library. Since there are more than 20 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. Once your music is in iCloud, you can stream and store it on any of your devices. Even better, all the music iTunes matches plays back from iCloud at 256-Kbps AAC DRM-free quality — even if your original copy was of lower quality
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
I hope for all Itunes Match users' sake that Apple is fixing this screwed-up system so that non-destructive upgrades are supported.
It's "amateur hour" to have to wipe the database for an upgrade.
This isn't even tolerable for the beta - non-destructive upgrades should have been designed in from day one.
You were told this from day one. It's a DEVELOPER PREVIEW, and Apple consistently states that you should never use developer environments for production data. Besides, for buying into the Dev version Apple gave you 15 months for the price of 12. Quit your childish whining.
But why, unless you're more concerned with the logo on a product than its specs and performance?
Oops, never mind, Apple forum.
That's churlish troll talk. Can you give it a rest?
----------
I completely disagree.
If you plan to support upgrades in the product, the Beta should support and test upgrades.
Anything less is lazy programming.
If your tools can't move the beta database to the production servers without "porting problems over", then your tools are bad.
"Itunes Match" has "train wreck" written all over it - how many times have they wiped the database to date? Why should we not take that as a warning that the design has fundamental flaws?
Spoken as someone who definitely doesn't rely on a dev/production model to make his living...
I hope for all Itunes Match users' sake that Apple is fixing this screwed-up system so that non-destructive upgrades are supported.
It's "amateur hour" to have to wipe the database for an upgrade.
This isn't even tolerable for the beta - non-destructive upgrades should have been designed in from day one.
Dude, you don't even know what they are doing. Maybe they are moving to production servers and don't want to have problems ported over that may have sprung up during testing. You always want to go to a clean slate when you are going from Beta to Production.
Actually, detecting duplicate playlists would be rather simple.
Have you ever written code using an "IF" statement?
And you don't know about the software that I wrote that you use every day, nor about the patents that I have been granted, or how to design maintainable software. (Hint: if you intend to support upgrading the released software - consider supporting upgrades of the alpha software. By the time it reaches beta, you'll have it working.)
You may write software, but I do QA for a living. If you guys wrote flawlessly from the start, I wouldn't have a job. So thanks. :)
I'm not surprised Match is being wiped several times. We often have our backends reset when we migrate from Alpha->Beta->Live, and we're not even a large outfit.
Actually, detecting duplicate playlists would be rather simple.
Have you ever written code using an "IF" statement?
Ha, you make me laugh! The "if" statement? Really?
It is not that simple, not only would you have to create playlist objects but check the data in that playlist object to make sure it is the same, and within that data (songs) there is more that you have to compare to make sure it is the same object. And when you are comparing lets say 30 songs per playlist, with 20 playlists, and 1,000 duplicates you are creating > 600,000 "if" statements for a single user. (You obviously wouldn't use an if statement) And that is just going by lets say a track name. If you have to compare 2 tracks in order to see if it is the same song you would have to compare at least 5 more things. (Title, artist, time, composer, release date, other) and that would make > 3,000,000 comparisons.
This is just some stupid example I made up.
If your tools can't move the beta database to the production servers without "porting problems over", then your tools are bad.
You have no idea what you are talking about, if during development you have a bug that replicates a users playlist 1,000 times you DO NOT want to bring that data over to a production server. It would be almost impossible to port the data over reversing the effects of the bug.
Spoken as someone who definitely doesn't rely on a dev/production model to make his living...
Just ignore him, obviously he is not a developer or knows anything about programming.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.