Google TV Take Two Launches Next Week with Streamlined Interface, Android Apps

Back in May 2010, Google announced plans to launch "Google TV", a software offering available either in a set-top box or built into TV sets and designed to integrate television with the Web. Google TV officially launched in October of that year, but has so far failed to catch on with consumers.

google tv interface
Addressing the platform's shortcomings, Google today announced that early next week it will launch a major software update intended to significantly improve the functionality of the Google TV software. Among the most notable improvements are a streamlined interface with improved searching capabilities and compatibility with apps through the Android Market.

The interface is now much simpler. The new customizable home screen gets you to your favorite content quickly. And within “all apps” you can see all of your shortcuts, similar to your Android phone or tablet.

...

We are opening up the TV to the creativity of content creators large and small through Android Market. Android developers can now bring existing mobile apps or entirely new ones to TV. Initially, the number of apps won’t be large – apps requiring a touch screen, GPS, or telephony won’t show up – but 50 developers have seeded the Market with cool and useful apps for the TV. We’re excited to see the number of apps grow.

The update will be rolling out to Sony devices early next week, with Logitech's set-top boxes set to receive the update shortly after.

google tv android market
Google's movements in the television space have been closely watched by Apple observers, in part due to Apple's own efforts in the market with the Apple TV, which was relaunched late last year as a set-top box for streaming content. Apple has also been said to be working on its own connected television set, with the most recent report arriving yesterday and indicating that Apple is seeking to launch a Siri-enabled TV by 2013.

Top Rated Comments

G4DP Avatar
123 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

I didn't realise you could by television sets with an Apple TV built in. Could you enlighten me as to when this change happened?
Score: 21 Votes (Like | Disagree)
Drumjim85 Avatar
123 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

It's not a rip off, it's a completely different style of device. Your whole TV setup goes through your google TV device (at least with my logitech one). The interface is at the heart of everything you do. If you search for the Simpsons, it will search your DVR recordings, up coming live episodes, you tube, and so on.
It's a shame the devices and interfaces suck so much it's not worth using. Hopefully this update will help.
Score: 15 Votes (Like | Disagree)
DustinT Avatar
123 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
Score: 13 Votes (Like | Disagree)
840quadra Avatar
123 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
I fail to understand why Apple has not opened up Appstore possibilities for the existing Apple TV.

I love my Apple TV, but It is still a crippled device.
Score: 12 Votes (Like | Disagree)
KevinN206 Avatar
123 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Next thing you know, everyone will be copying Apple for using English.
Score: 10 Votes (Like | Disagree)
thenerdal Avatar
123 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Do they look the same? That's the question. Answer it please. Do they look the same?

That's like saying a Big mac is the same as a whopper because both have buns, and meat and are served with fries.
Score: 10 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...