Google TV Take Two Launches Next Week with Streamlined Interface, Android Apps

Back in May 2010, Google announced plans to launch "Google TV", a software offering available either in a set-top box or built into TV sets and designed to integrate television with the Web. Google TV officially launched in October of that year, but has so far failed to catch on with consumers.

google tv interface
Addressing the platform's shortcomings, Google today announced that early next week it will launch a major software update intended to significantly improve the functionality of the Google TV software. Among the most notable improvements are a streamlined interface with improved searching capabilities and compatibility with apps through the Android Market.

The interface is now much simpler. The new customizable home screen gets you to your favorite content quickly. And within “all apps” you can see all of your shortcuts, similar to your Android phone or tablet.

...

We are opening up the TV to the creativity of content creators large and small through Android Market. Android developers can now bring existing mobile apps or entirely new ones to TV. Initially, the number of apps won’t be large – apps requiring a touch screen, GPS, or telephony won’t show up – but 50 developers have seeded the Market with cool and useful apps for the TV. We’re excited to see the number of apps grow.

The update will be rolling out to Sony devices early next week, with Logitech's set-top boxes set to receive the update shortly after.

google tv android market
Google's movements in the television space have been closely watched by Apple observers, in part due to Apple's own efforts in the market with the Apple TV, which was relaunched late last year as a set-top box for streaming content. Apple has also been said to be working on its own connected television set, with the most recent report arriving yesterday and indicating that Apple is seeking to launch a Siri-enabled TV by 2013.

Top Rated Comments

G4DP Avatar
161 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

I didn't realise you could by television sets with an Apple TV built in. Could you enlighten me as to when this change happened?
Score: 21 Votes (Like | Disagree)
Drumjim85 Avatar
161 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

It's not a rip off, it's a completely different style of device. Your whole TV setup goes through your google TV device (at least with my logitech one). The interface is at the heart of everything you do. If you search for the Simpsons, it will search your DVR recordings, up coming live episodes, you tube, and so on.
It's a shame the devices and interfaces suck so much it's not worth using. Hopefully this update will help.
Score: 15 Votes (Like | Disagree)
DustinT Avatar
161 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
Score: 13 Votes (Like | Disagree)
840quadra Avatar
161 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
I fail to understand why Apple has not opened up Appstore possibilities for the existing Apple TV.

I love my Apple TV, but It is still a crippled device.
Score: 12 Votes (Like | Disagree)
KevinN206 Avatar
161 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Next thing you know, everyone will be copying Apple for using English.
Score: 10 Votes (Like | Disagree)
thenerdal Avatar
161 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Do they look the same? That's the question. Answer it please. Do they look the same?

That's like saying a Big mac is the same as a whopper because both have buns, and meat and are served with fries.
Score: 10 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...