Samsung Reportedly Dethrones Apple as Top Smartphone Vendor in Q3 2011

samsung logoJust one quarter after it took the title of world's largest smartphone manufacturer, Apple has apparently been dethroned by Samsung, according to The Wall Street Journal.

Samsung Electronics Co. shipped more than 20 million smartphones in the quarter ended Sept. 30, a person familiar with the situation said Thursday, beating market leader Apple Inc. as well as Nokia Corp., the world's biggest cellphone maker by volume.

The South Korean company benefited from a push into the high end; demand is robust for phones that consumers can use to watch videos, download movies and send email. The company is also taking advantage of the popularity of Google Inc.'s Android operating system, while also stepping up production in Europe of phones using its own software and software from Microsoft Corp.

The comparison is a bit fuzzy as Samsung earlier this year halted public disclosure of its smartphone sales numbers, forcing observers to rely on unofficial sources and industry analysis.

Several observers have also noted that Samsung's number refers to shipments while Apple's refers to sales, although those metrics may not be vastly different. Apple's "sales" numbers actually refer to sales into the distribution channel rather than end users, and Apple noted during its earnings conference call that channel inventory had declined by 180,000 units quarter-to-quarter. That decline meant that actually sold approximately 17.25 million units to end users, compared to 17.07 million units delivered into the channel.

With Samsung apparently pushing over 20 million units into the channel last quarter, the company would have had to have significantly increased its channel inventory of devices still on store shelves in order to have not surpassed Apple even in sales to end users. Unlike the tablet market where Apple's competitors have flooded the market with shipments that have not been sold to end users, the smartphone market is established enough that channel inventories should be relatively stable and sell-through numbers should be relatively close to sell-in numbers.

Related Forum: iPhone

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

DMVillain Avatar
176 months ago
I would hope so.... At this point Apple hadn't put out a phone in 16 months.
Score: 28 Votes (Like | Disagree)
troop231 Avatar
176 months ago
Quality > Quantity
Score: 14 Votes (Like | Disagree)
samcraig Avatar
176 months ago
Whatever - people will rationalize it all they want. If Apple sold more - they'd be praising Apple. Instead they are slighting Samsung.

Does anyone REALLY care either way? How does it affect you personally? Enjoy whatever phone you have.
Score: 12 Votes (Like | Disagree)
blyan Avatar
176 months ago
Uhh, yeah, kind of a no-brainer here. Q4 2011 ended before the 4S launch, so of course sales were way down. Everyone knew a new phone was imminent and so they held off. Not exactly shocking news.
Score: 12 Votes (Like | Disagree)
ChrisTX Avatar
176 months ago
People can, and will most likely speculate all they want. But the real reason here is the delay of the iPhone 4S. Q4 will tell a much different story.
Score: 12 Votes (Like | Disagree)
Oletros Avatar
176 months ago
I like watching peopple bashing one company when they had praised another one for the same exactly reason.

Ones praise Apple and bashh Samsung, others bash Apple and praise Samsung.

If they have stock in one I would understand it, but if they doesn't, I can't understand this "religious" positioning
Score: 11 Votes (Like | Disagree)