iPad Surpasses iPhone in U.S. Internet Traffic, Nabs 97% Share of Tablet Traffic

Research firm comScore today announced the results of its latest study of digital media consumption in the United States, perhaps unsurprisingly finding that the iPad has continued to dominate the tablet industry and has even quickly overcome the iPhone's headstart to lead it in total traffic. Among iOS devices, the iPad is now responsible for more U.S. Internet traffic than the iPhone, taking the title by a margin of 46.8% to 42.6%.

Perhaps most notably, the iPad continues to dominate the U.S. tablet industry even as numerous high-profile competitors have introduced (and in some cases already discontinued) their own tablet products to take on the iPad. According to comScore, the iPad accounted for 97.2% of U.S. Internet traffic, as measured by browser-basd page views, from tablet devices over the June-August period.

comscore connected device traffic aug11
Looking at the broader tablet and smartphone market, iOS as a whole represented 43.1% of the installed user base for connected devices in the United States over the study period, with Android placing second at 34.1%. But in looking at traffic from those devices as a gauge for how much they are being used, iOS takes a commanding 58.5% of the market while Android dips to 31.9%.

Apple fans have frequently pointed to the company's strong performance with the iPad and iPod touch as data that should be included when comparing the relative adoption of iOS versus Android. And given that Android has yet to take off in the tablet and non-phone connected device markets, iOS continues to hold a sizable lead in overall platform comparisons despite Android's rapid ascent in the smartphone portion of the market.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Top Rated Comments

HarryKeogh Avatar
131 months ago
The remaining 2.8% of tablet traffic is people visiting Apple.com on their Xoom to order an iPad.
Score: 31 Votes (Like | Disagree)
GBrooks Avatar
131 months ago
RIM at the bottom? Not surprising, used a BlackBerry to surf the web last week, and I wanted to die/ kill it with fire.
Score: 8 Votes (Like | Disagree)
Laird Knox Avatar
131 months ago
Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?

I bought an Android tablet about a year before I bought an iPad. I used the Android tab a couple of times in that year. I use the iPad almost daily. I suspect it is a similar fate for many of the Android tablets.

I bought the iPad for one task - simply to use it as a digital portfolio of photos. It has become so much more for me.
Score: 6 Votes (Like | Disagree)
jacobo007 Avatar
131 months ago
Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?

75% (whatever the actual percentage is i don't recall) is for tablets "shipped" so this 97% number is a confirmation that all of this competitors tablets are actually sitting on the shelves.
Score: 6 Votes (Like | Disagree)
seinman Avatar
131 months ago
Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?

Because the iPad is so much better than other tablets that iPad owners tend to use them a lot. 25% of tablet owners may have something else, but it sits around collecting dust because it's such a piece of junk.
Score: 6 Votes (Like | Disagree)
shompa Avatar
131 months ago
Why does iPad get 97% of tablet market when measured this way when (as I think I read recently, but could be wrong) iPad has approx 75% of tablet market as measured by sales?

Analyst says that Apple have 60% market share.

The problem is that Android OEM/Google talks about shipped products and activations. Apple talk about sales.

http://daringfireball.net/2011/07/ipad_dominance

The strange thing is that just 0.9% of Android devices that visit Android market are tablets. That would mean about 1.35 million Android tablets sold. Apple have with Q4 sold about 40 million iPads. So 97% is more accurate then 60% market share.

There is only 3 reasons to buy another tablet then iPad.
1) All pirate stores that let you install all apps for free on Android. (black market app)
2) Its not Apple
3) Panic sales like the HP tablets and Kindle fire that is sold at a loss.
Score: 5 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...