Apple's Launches 2 New Apps: "Find My Friends" and "Cards"

At the iPhone 4S launch event today, Apple launched two new apps: Find My Friends, and Cards.

8f537845 abfc 4e45 b2cd d6435233c860
Cards is an iOS version of the greeting card-maker built-in to iPhoto, but with a twist -- instead of printing and shipping cards to the user, who then has to buy stamps, address and mail the cards -- Apple takes care of printing, mailing, and postage and sends the card directly to the recipient, with a push notification going to the senders iPhone upon delivery.

As iOS SVP Scott Forstall explains, "you create the card on your iPhone, and we'll do the rest."

Users will take pictures, design the card (choosing from 21 different designs), customize the greeting and Apple takes care of the rest. Cards will cost $2.99 each when mailed within the US, $4.99 internationally. The Cards app itself will be a free download, launching October 12th, with iOS 5.

gdgt iphone 5 event 029
Apple's "Find My Friends" feature was hinted at earlier this year, and has now arrived as an App to locate (with permission) users' friends and family with iOS devices on a map, much like Google Latitude.

Users can easily set privacy controls including only sharing location during certain times of day and more. “At the end of the day, location sharing stops automatically. Easily locate friends and family, temp sharing options, simple privacy controls…”

Find My Friends is free with iOS 5 and will launch October 12.

Cards image courtesy This Is My Next

Find My Friends image courtesy GDGT

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...

Top Rated Comments

None Such Avatar
174 months ago
"Find My Friends" is bad news. It might as well be called Husband Tracker. You know you can't refuse to share your location with your wife.
Score: 12 Votes (Like | Disagree)
Nicky G Avatar
174 months ago
Bah -- who needs an iPhone 5, when I have... CARDS! :rolleyes:
Score: 9 Votes (Like | Disagree)
nagromme Avatar
174 months ago
Oh no, iCards lives! :eek:

Actually this solves a real-world problem for me—I’m ALWAYS really lame about getting cards out when I should.

And I could use my own art (even painted on iPad) instead of photos, so they'd be more personal than a store-bought card too.

Was this some manager's pet project that they managed to get approved? With all Apple is doing, starting to compete against Hallmark and getting into the printing business seems an odd choice.

Apple’s been printing cards, via iPhoto’s service, for years. This is an evolution of that. Only a small feature. But what’s wrong with developing small features sometimes? I’d hate to use a platform with only the big features!
Score: 7 Votes (Like | Disagree)
HiRez Avatar
174 months ago
I thought I was on the Onion site... this is... an Apple without Steve Jobs.

I was waiting for him to say "We believe the future is in printers!" Seriously, there is nothing wrong with a cards service, but I think it left a bad impression to lead off with that because you know everyone in the audience (and investors watching from home) was thinking "So this is Tim Cook's first big idea?". Not fair, but it was there.
Score: 5 Votes (Like | Disagree)
nonameowns Avatar
174 months ago
We created the first app that sends printed cards from an iPhone over a year ago. Our price was and still is $2.99. You can also send postcards for just $0.99. I may have to contact Tim about this. Any idea what to do about this situation?

http://itunes.apple.com/us/app/photoraven-send-postcards/id370197152?mt=8

you're ****ed.
Score: 4 Votes (Like | Disagree)
swingerofbirch Avatar
174 months ago
Does Apple have someone to sign the card for you or are the sent unsigned?
Score: 4 Votes (Like | Disagree)