Apple Executives Getting Chatty: iTunes Match Coming 'Shortly' to Canada [Updated]

Yesterday, we noted that new Apple CEO Tim Cook has been taking time to respond to the many emails coming his way congratulating him on his new position, wondering if he might follow the precedent of Steve Jobs and be willing to engage directly with customers via email as the contacts turned more toward questions and complaints than pleasantries.

eddy cue
Apple's Eddy Cue (Source: Deanne Fitzmaurice/San Francisco Chronicle)

Evidence of Cook's engagement in addressing more substantial issues comes today by way of a report from noting that Apple is planning on bringing its iTunes Match service to Canadian customers "shortly". The revelation came after a customer emailed Tim Cook, who apparently forwarded the question to Apple's vice president for Internet services, Eddy Cue. Cue quickly responded to the customer, sharing the news that Apple is working hard on bringing the service to Canada.

Hi Sheldon,

We’re working on adding Canada and hope to do so shortly after the US launch.


The news is certainly welcome for Apple's Canadian customers, and should offer hope to users in other countries still waiting for word on the service making its way to their markets. As with any content offering from Apple, iTunes Match requires highly-localized contracts to be negotiated with the content rights holders, complicating the process of making such services available in all markets in a timely fashion.

While emails to Steve Jobs have sometimes resulted in follow-up contacts from members of Apple's support staff, it is still encouraging to see emails to Tim Cook being quickly passed along to be answered by appropriate personnel, even including other executives.

Update: Another MacRumors reader has let us know that he emailed Tim Cook to ask about iTunes Match coming to the UK, and he similarly received a reply from Eddy Cue promising that Apple is working on launching it shortly after the U.S. debut.

Hi Stuart,

We're working on adding more countries and hope to add the UK shortly after the US launch.


cue itunes match uk emailjpg

Top Rated Comments

zen.state Avatar
124 months ago
Canada? Isn't that part of the States anyway? :p

People like you are why the world hates the US. Ignorance is truly bliss for some.
Score: 5 Votes (Like | Disagree)
RMo Avatar
124 months ago
This headline is misleading. It isn't (necessarily) coming to Canada "shortly"; it's coming "shortly after the US launch." While the US launch is obviously expected to be soon, I wouldn't hold my breath on Canada at the moment--we really don't know how long either will be at the moment.
Score: 4 Votes (Like | Disagree)
Jodles Avatar
124 months ago
Shall we list all the things you can say against the US? I'm talking both jokingly and also the massive list of horrific truths.

Making fun of people because they are peaceful and laid back is just ridiculous. These joke have also been used for decades and are getting really old.

If something is all in fun then at least make it funny rather than the same old boring crap jokes.

Really, the joke that "isn't Canada a part of the states anyway?" is more of a joke on the stupidity of *some* Americans, not on Canada. It's just like those people who think Borat is a mockery of jews.
Score: 3 Votes (Like | Disagree)
zen.state Avatar
124 months ago
I thought Canada was America's Hat:

Come on guys... it's all in fun!


Shall we list all the things you can say against the US? I'm talking both jokingly and also the massive list of horrific truths.

Making fun of people because they are peaceful and laid back is just ridiculous. These joke have also been used for decades and are getting really old.

If something is all in fun then at least make it funny rather than the same old boring crap jokes.
Score: 3 Votes (Like | Disagree)
zen.state Avatar
124 months ago
Wowsers... someone had a bad day.

It makes perfect sense that a guy who would play on 40+ year old jokes would use the word "wowsers"

How's your 57 Chevy doing?
Score: 2 Votes (Like | Disagree)
bushido Avatar
124 months ago

"maybe" iPhone 5 leak in the latest beta?

or will it support the samsung galaxy s2 xD :D
Score: 2 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...