Rumors of an Apple-branded television set were revived earlier this year by a former Apple executive, and we've long seen similar claims in the past. The frequency of these rumors, however, seems to be increasing, now with Venturebeat pointing to multiple sources suggesting the same.
Venture capitalist Stewart Alsop who sits on the board of Sonos and was an early investor in TiVo told the site that "he has heard multiple sources throughout Silicon Valley that the Apple television project is underway."
Piper Jaffray analyst Gene Munster also cites component suppliers as well as an internal Apple source to suggest the same -- that Apple is planning on launching a television in the 2012/2013 timeframe. Munster isn't the only analyst who has predicted an Apple television, and we've heard whispers from others.
It seems that momentum is picking up for rumors that Apple is heading into the television marketplace. Yet as recently as 2010, now Apple CEO Tim Cook had said that Apple had no interest in the TV market, but did feel there is "something there" to the Apple TV, Apple's $99 set-top-box. Later that year, Steve Jobs had also outlined the challenges of infiltrating the television industry.
Jobs, of course, had also denied that Apple had any interest in producing an Apple cell phone back in 2003, four years prior to the launch of the original iPhone.
Wednesday November 27, 2024 5:05 am PST by Tim Hardwick
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Wednesday November 27, 2024 12:19 pm PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices.
An imaginative iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models so far:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Friday November 29, 2024 5:17 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup.
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Black Friday 2024 is over, but you can still find great deals on numerous Apple devices this weekend. Right now, this includes big savings on AirPods, Apple Watch, MacBook Air, iPad, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
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We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, and Peacock.
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Thursday November 28, 2024 3:30 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
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On this week's episode of The MacRumors Show, we discuss the recently leaked design of the iPhone 17 "Air" and iPhone 17 Pro.
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Earlier this week, a report from The Information's Wayne Ma revealed that the iPhone 17 Air will have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone ...
Black Friday is over, but you can still find great savings on streaming memberships this weekend as we head into Cyber Monday. Some of the biggest services have great discounts for new and select returning members, including Disney+, Hulu, Paramount+, and Peacock.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
So what's the point? Just integrating an Apple TV in a TV? Given the rate of change of technology, I prefer my TV to just be a dumb display - it's easy enough to swap $99 external boxes as technology improves, and a lot harder to replace 50+" TV's every couple years.
I'd love to be wowed, but I just can't see where they'd go with this. As others have said, I don't want to replace my giant TV frequently to keep up with computing tech--and even if Apple puts what amounts to an iMac in the back of a big TV, there will always be something better next year.
What would really sell it would be a compelling alternative to the horror of existing TV distribution through cable/satellite and DVRs--but Apple could do that already through the Apple TV box. Again, as others have said, the problem there is completely unrelated to technology: It's destroying and rebuilding the video distribution business model.
I don't really need Angry Birds, Twitter or Facebook on my TV. I'm not sure how I'd control those apps with a seven-button remote anyway. From a couch potato's perspective, I'd want to sit down, open up my entertainment queue, and immediately start watching relevant shows. Apple doesn't need to build a TV to achieve this, they can do it right now with the existing Apple TV hardware.
This is idiotic. They're getting down in the dirt in a commodity business and their software advantage will be minimal. TVs are already simple enough to use.
Meh. I can't see Apple getting into the TV business just for the hell of it. If/when they do, they'd have to offer something that provides a compelling advantage to other TVs and fits in with their larger business model. A TV with a built-in Apple TV won't cut it.
Rumors of an Apple-branded television set were revived earlier this year by a former Apple executive, and we've long seen similar claims in the past. The frequency of these rumors, however, seems to be increasing, now with Venturebeat pointing to multiple sources suggesting the same. 
