Apple Reportedly Still Uninterested in OLED Technology for iOS Devices and Potential Televisions

One of the most popular long-standing rumors regarding Apple's future product plans has centered around television sets. Several analysts have been strong proponents of the idea that Apple is working such a product, and unreliable Australian site Smarthouse reported last month that Apple had been rumored to be in discussions with LG about producing a panel for a 55-inch TV based on organic light emitting diode (OLED) technology.

lg apple tv
The Korea Times now reports (via The Next Web) that no such deal is in place.

“It’s true that Apple has keen interest in TV, allowing users to stream music, videos and TV shows via iTunes, though that needs some iPhone and iPad integration, however, Apple is still pessimistic about using OLED displays,” said one source.

“Because Apple is worried over higher costs and technology-related issues linking to large-sized OLED displays, it is groundless that Apple has asked LG Display to supply its OLED screens for its upcoming televisions,” added the source.

Sources for the report have indicated that Apple is likely to stick with more proven LCD technologies for any such television products, and has continued to shun OLED technology even for its smaller devices. In fact, Apple has shown no signs of moving toward OLED technology even looking out several years into the future.

“Apple has no interest in using OLED screens on its popular devices. The upcoming iPad 3 will also adopt picture quality-enhanced LCD screens, while the next iPhone will follow suit. Three or four more years will be needed to see OLED-embedded digital devices from Apple,” said a top-level executive from one of Apple’s suppliers.

Apple has long dabbled in the television market with the Apple TV, but continues to refer to the set-top box as a "hobby" even as it has tweaked the device to focus on streaming content from both the iTunes Store and users' computers and iOS devices. The company has reportedly been interested in offering more television content, perhaps in the form of "best of TV" subscription packages through the iTunes Store, but has expressed frustration with fragmentation in the industry and the stranglehold cable companies have over the user experience with their own set-top boxes.

Top Rated Comments

*LTD* Avatar
147 months ago
Apple: A day late and a dollar short

I'm not sure how this applies to Apple.
Score: 8 Votes (Like | Disagree)
Hastings101 Avatar
147 months ago
I think my Samsung Focus has something similar to that, I think it looks great. Not sure why Apple would be against it.
Score: 6 Votes (Like | Disagree)
KnightWRX Avatar
147 months ago
Yes, oled technology is far from mainstream, the only evice i can think of that has that type of display is the zune hd
Samsung has used it in a number of phones, see Super AMOLED. Having played around with one of them (the Samsung Galaxy S Captivate), the screen is really just stunning, miles beyond what normal LCD provides.

http://en.wikipedia.org/wiki/Super_AMOLED
Score: 5 Votes (Like | Disagree)
KnightWRX Avatar
147 months ago
I think my Samsung Focus has something similar to that, I think it looks great. Not sure why Apple would be against it.
There's a very good reason : Samsung is the only supplier making SAMOLED screens right now and the yields are low. So much so, that all 3rd party vendors that were planning on using SAMOLED switched to SuperLCD since Samsung refused to ship out screens to them, preferring to use them in their own mobile division.

Considering the number of units Apple needs, it doesn't make sense to tie themselves to Samsung over this and not be able to produce nearly enough units to ship out to consumers.

http://www.wired.com/gadgetlab/2010/07/oled-shortage-forces-htc-to-switch-displays/
Score: 4 Votes (Like | Disagree)
KnightWRX Avatar
147 months ago
Haha soooo Apple is avoiding OLED just like they avoid Blu-ray? I mean both are technically much better!

Especially considering Super AMOLED is supposed to fix the sunlight glare issues of previous OLED and AMOLED screens. Now I didn't get to play with the phone outside in sunlight (it was the phone of some guy I knew and we were indoors in a restaurant) so I can't confirm the performance for that scenario, but really, the black and colors were much better than what I've seen even from IPS displays.
Score: 4 Votes (Like | Disagree)
miles01110 Avatar
147 months ago
How many television manufactures also own the most popular online content and application distribution network in the world?

None, because Google (Youtube) doesn't make TVs.
Score: 2 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...