Apple Reportedly Still Uninterested in OLED Technology for iOS Devices and Potential Televisions

One of the most popular long-standing rumors regarding Apple's future product plans has centered around television sets. Several analysts have been strong proponents of the idea that Apple is working such a product, and unreliable Australian site Smarthouse reported last month that Apple had been rumored to be in discussions with LG about producing a panel for a 55-inch TV based on organic light emitting diode (OLED) technology.

lg apple tv
The Korea Times now reports (via The Next Web) that no such deal is in place.

“It’s true that Apple has keen interest in TV, allowing users to stream music, videos and TV shows via iTunes, though that needs some iPhone and iPad integration, however, Apple is still pessimistic about using OLED displays,” said one source.

“Because Apple is worried over higher costs and technology-related issues linking to large-sized OLED displays, it is groundless that Apple has asked LG Display to supply its OLED screens for its upcoming televisions,” added the source.

Sources for the report have indicated that Apple is likely to stick with more proven LCD technologies for any such television products, and has continued to shun OLED technology even for its smaller devices. In fact, Apple has shown no signs of moving toward OLED technology even looking out several years into the future.

“Apple has no interest in using OLED screens on its popular devices. The upcoming iPad 3 will also adopt picture quality-enhanced LCD screens, while the next iPhone will follow suit. Three or four more years will be needed to see OLED-embedded digital devices from Apple,” said a top-level executive from one of Apple’s suppliers.

Apple has long dabbled in the television market with the Apple TV, but continues to refer to the set-top box as a "hobby" even as it has tweaked the device to focus on streaming content from both the iTunes Store and users' computers and iOS devices. The company has reportedly been interested in offering more television content, perhaps in the form of "best of TV" subscription packages through the iTunes Store, but has expressed frustration with fragmentation in the industry and the stranglehold cable companies have over the user experience with their own set-top boxes.

Top Rated Comments

*LTD* Avatar
133 months ago
Apple: A day late and a dollar short

I'm not sure how this applies to Apple.
Score: 8 Votes (Like | Disagree)
Hastings101 Avatar
133 months ago
I think my Samsung Focus has something similar to that, I think it looks great. Not sure why Apple would be against it.
Score: 6 Votes (Like | Disagree)
KnightWRX Avatar
133 months ago
Yes, oled technology is far from mainstream, the only evice i can think of that has that type of display is the zune hd
Samsung has used it in a number of phones, see Super AMOLED. Having played around with one of them (the Samsung Galaxy S Captivate), the screen is really just stunning, miles beyond what normal LCD provides.

http://en.wikipedia.org/wiki/Super_AMOLED
Score: 5 Votes (Like | Disagree)
KnightWRX Avatar
133 months ago
I think my Samsung Focus has something similar to that, I think it looks great. Not sure why Apple would be against it.
There's a very good reason : Samsung is the only supplier making SAMOLED screens right now and the yields are low. So much so, that all 3rd party vendors that were planning on using SAMOLED switched to SuperLCD since Samsung refused to ship out screens to them, preferring to use them in their own mobile division.

Considering the number of units Apple needs, it doesn't make sense to tie themselves to Samsung over this and not be able to produce nearly enough units to ship out to consumers.

http://www.wired.com/gadgetlab/2010/07/oled-shortage-forces-htc-to-switch-displays/
Score: 4 Votes (Like | Disagree)
KnightWRX Avatar
133 months ago
Haha soooo Apple is avoiding OLED just like they avoid Blu-ray? I mean both are technically much better!

Especially considering Super AMOLED is supposed to fix the sunlight glare issues of previous OLED and AMOLED screens. Now I didn't get to play with the phone outside in sunlight (it was the phone of some guy I knew and we were indoors in a restaurant) so I can't confirm the performance for that scenario, but really, the black and colors were much better than what I've seen even from IPS displays.
Score: 4 Votes (Like | Disagree)
miles01110 Avatar
133 months ago
How many television manufactures also own the most popular online content and application distribution network in the world?

None, because Google (Youtube) doesn't make TVs.
Score: 2 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...