Apple to Launch 3 HDTV Models by March 2012? - MacRumors
Skip to Content

Apple to Launch 3 HDTV Models by March 2012?

Global Equities Research's Trip Chowdhry issued a research note to investors indicating that Apple is planning to launch three HDTV models by March 2012. The report is relayed by AppleInsider:

He said his "converged view" of data from various developers is "probably" 75 percent accurate, and that it will "probably" be launched in March of 2012, with developer sessions at the Worldwide Developers Conference in June.

Apple's televisions would reportedly come in 3 different models and 3 different price points.

Bose VideoWave Entertainment System
Bose VideoWave

Chowdhry compares the concept to the Bose VideoWave which tries to simplify HDTVs by reducing clutter, though Apple's implementation is expected to be improved. Apple's HDTV will reportedly carry 16 speakers giving a "complete surround sound experience" and be one-third as thick as the VideoWave's 6 inches.

We should caution that Chowdhry also claimed last year that Microsoft's Steve Ballmer would speak at Apple's 2010 WWDC conference. A claim that was quickly refuted by Microsoft and never came to pass.

Still, we have been hearing some increased chatter about an Apple television. The rumors were revived early this year with some additional claims from Smarthouse pinpointing an Apple and LG partnership. Meanwhile, we've heard some unverified whispers of the same.

Apple television rumors have a long history with the earliest claims as far back as 2006. Apple does have their Apple TV set top box but has always downplayed its significance. Apple CEO Steve Jobs has also been vocal about the challenges of infiltrating the television marketplace suggesting there are too many industry hurdles and too much fragmentation to overcome.

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
airpods pro 3 pink

New Apple Card Holders Can Get Free AirPods Pro 3, But There's a Catch

Monday May 18, 2026 8:11 am PDT by
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached. Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...
Foldable iPhone 2023 Feature 1

Foldable iPhone Production Stalls Amid Hinge Issues

Monday May 18, 2026 7:29 am PDT by
Trial production of Apple's long-anticipated foldable iPhone, likely called the "iPhone Ultra," has run into a significant engineering hurdle centered on hinge reliability, according to a known leaker. The leaker known as "Instant Digital" posted on Weibo that the foldable device's hinge is consistently failing to meet Apple's quality control standards under conditions of prolonged,...

Top Rated Comments

193 months ago
6 grand for the ripoff Bose system. Shocking! lol!

No highs...no lows....must be Bose.
Score: 15 Votes (Like | Disagree)
193 months ago
I really, REALLY doubt it. I can't see how Apple can make their traditional profit in this extremely competitive, commodity-type market of HDTVs.
Score: 14 Votes (Like | Disagree)
193 months ago
16 speakers - that is where you lost me. there is no way i could picture  making something like that. That would mean wires and specific locations.... nope that is totally not the way they do things. A surroundbar, maybe. But Apple likes the minimalist design.

Uhm, the Bose VideoWave has 16 speakers. They're all contained in the frame.
Score: 13 Votes (Like | Disagree)
193 months ago
Utter nonsense.

Apple charges a grand for a 27" display.

You can get a 40" TV for that.
Sorry, but no.

You cannot compare a 40" 1080/720p panel @ 1080x1920 to the 27" ACD's IPS panel @ 2560x1440 resolution. Pixel density becomes an issue here.

The two are totally different.
Score: 10 Votes (Like | Disagree)
basesloaded190 Avatar
193 months ago
That's not very nice. I have feelings too.

Then stop posting like a troll :rolleyes:
Score: 9 Votes (Like | Disagree)
193 months ago
I really, REALLY doubt it. I can't see how Apple can make their traditional profit in this extremely competitive, commodity-type market of HDTVs.

I see your point but I remember the same arguments being made when there were rumours of Apple releasing a mobile phone in 2006. "Why would they want to enter a saturated commodity market like that with such thin margins?"

Then look what happened.
Score: 9 Votes (Like | Disagree)