Gartner: Nokia Held Off Apple in Smartphone Sales in 2Q 2011

Late last month, Apple made headlines when a series of research firms including IDC, Strategy Analytics and ABI Research all announced that Apple had passed Nokia and held off Samsung to become the world's largest smartphone vendor by volume during the second quarter of 2011. But all of those firms study the mobile phone market based on shipments from the manufacturers out to the distribution channels, not end sales to users.

Gartner today revealed its data based on final end-user sales, showing that Nokia did indeed hold off Apple for the title for the title of top-selling smartphone vendor by that metric. The key to the difference in assessments is that Nokia substantially reduced its handset volume shipped out for distribution, opting instead to dramatically pare down stocks already in the channel.

“The sales efforts of the channel, combined with Nokia’s greater concentration in retail and distributors’ sales, saw Nokia destock more than 9 million units overall and 5 million smartphones, helping it hold on to its position as the leading smartphone manufacturer by volume,” said Ms. Cozza. “However, we will not see a repeat of this performance in the third quarter of 2011, as Nokia’s channel is pretty lean.”

Nokia is transitioning its smartphone lineup from its own Symbian operating system to Windows Phone 7, and thus it makes sense that the manufacturer is prioritizing discounted sales of Symbian handsets already out for distribution to help speed that transition. But even accounting for the distribution channel drawdown, Nokia's smartphone business is struggling, with sales to end users actually falling slightly year-over-year as the overall smartphone market and sales from many of the the top vendors are growing dramatically.

gartner smartphone platforms 2Q11
Gartner highlights smartphone sales by operating system rather than manufacturer, showing that Google's Android operating system has continued its momentum that has led the platform to a commanding lead with 43.4% of the smartphone market during the quarter when looking at sales to end users. Symbian took second place with 22.1% of the market while Apple's iOS took third place with 18.2%

Top Rated Comments

ChazUK Avatar
150 months ago
Perhaps there is still hope in the future, Microsoft has deep pockets.

Well said. Those deep pockets made XBOX an eventual success so you never know. :)

I just find the WP7 UI and experience so different to Symbian/Windows Mobile/Android/iOS that is is refreshing to use and it performs very well despite the (now) low end specifications it's running on.
Score: 9 Votes (Like | Disagree)
840quadra Avatar
150 months ago
Microsoft have a massive investment in Gartner, creating a conflict of interests which affects its reporting on Nokia (now Nokia is contracted to use Win Phone 7):

http://techrights.org/wiki/index.php/Gartner_Group (http://techrights.org/wiki/index.php/Gartner_Group)

Not attacking your post, but I am not sure what you are getting at. Both Nokia, and Microsoft show an overall decrease in the above posted chart.
Score: 7 Votes (Like | Disagree)
erzhik Avatar
150 months ago
Who there hell is buying Nokia phones?

I don't know anyone who owns one anymore. To be fair though I don't know a lot of people. haha

The entire world buys Nokia phones except US.

Oh God, this apple fanboyism is pathetic. Nokia held Apple off, why are you so butthurt? Who cares who held off who, competition is always good and it's clear that Nokia still holds their feet.
Score: 6 Votes (Like | Disagree)
samcraig Avatar
150 months ago
Funniest thread ever. When Apple is ahead - all praise Apple and no one questions the data.

Then a report comes out stating something different and it's condemned and people start poking holes in the report.

FUNNY
Score: 6 Votes (Like | Disagree)
dgree03 Avatar
150 months ago
I didn't even realize Symbian was a smart phone OS.

That just shows how much you dont know about Nokias smartphone domination and innovation starting from the early 2000's. They have lost their mojo tho.
Score: 6 Votes (Like | Disagree)
nd572 Avatar
150 months ago
I am actually looking forward to the new Nokia Windows phones, I have a feeling they are going to produce a bigger competitor to the iphone than people are giving them credit for.
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...