Amazon Launches a Web-Based iPad Kindle Reader

Amazon has quietly launched a new web app called "Kindle Cloud Reader" that allows Chrome and Safari users to access their Kindle eBooks through their browsers. The Cloud Reader also supports the iPad version of Safari, giving Amazon a workaround to Apple's new subscription rules requiring any in-app sales to go through Apple's purchasing system.

kindle
As noted by TechCrunch, the new system is already live at http://read.amazon.com and works quite well on the iPad:

The iPad version is especially good because the store is fully optimized for the device. And you can easily switch back and forth between the store and your own library. It feels like a native app, but it’s not.

The web app even supports local storage so that you can read your Kindle books even without a web connection.

Apple has been at odds with many content providers after implementing their new subscription rules preventing native iOS app publishers from selling content outside of Apple's own in-app system. Amazon complied with the rules by removing the Kindle Store button from their native application, but for the iPad now has this web-based option that does directly integrate with their sales system.

Top Rated Comments

EricNau Avatar
132 months ago
Stuff like this shows how useful HTML5 can be. I'm pleased to see things like this myself, great work from Amazon.

Looking forward to see more things like this powered by HTML5.
Since it's HTML5, it's a bit like Amazon beat Apple at their own game with this. :D

And it really does serve Apple right for the terms they enacted. It's also a good move should Apple decide to become even more anti-competitive with their App Store terms.
Score: 21 Votes (Like | Disagree)
Mr. Gates Avatar
132 months ago
A big corporation exploits the little guy, and the whole world cheers?

A sad day.

Neither of these companies are "Little Guys"

a joke maybe ?

the only exploitation has been on Apples part. Milking everyone with their stupid App store rules.
Too greedy and that is why Amazon did this.

But you understand that ....right?!
Score: 11 Votes (Like | Disagree)
Westside guy Avatar
132 months ago
Seems like a pretty brilliant use of the latest HTML5 technologies (especially with the off-line functionality). The obvious benefit, as mentioned, would be getting around Apple's "give us 30% of the price for in-app purchases" rule; but it would seem to have other advantages as well. If Apple chose to dramatically change the API in a future release of iOS - or if Google did the same with Android, for that matter - Amazon wouldn't have to break a sweat. Kindle users would continue to have full access to their books on the iPad with no extra effort or feverish overtime work by their programers to update. It's not as if Apple or Google can remove HTML5 functionality without repercussions...
Score: 11 Votes (Like | Disagree)
KnightWRX Avatar
132 months ago
A lot of the scrap on the iOS app store would be much better done as web apps. Much more universal, much less of a pain to develop for the developers and also would help with the crowding in the app store.

Let's face it, many of the apps are just document viewers or smallish databases. The problem is with the "gold rush", everyone went native, destroying basically 10 years of moving stuff to the Web where it fit gracefully. The 80s and 90s was where boxed software was the rage, where you had to install it locally. The late 90s brought us rich web applications where server-side dynamically generated HTML technologies the likes of J2EE and other, simpler stacks.

HTML5 solves a lot of the issues we had client side (offline storage, richer UIs) and moving forward, a lot of apps just make sense as webapps.
Score: 9 Votes (Like | Disagree)
tigres Avatar
132 months ago
How about them apples, Apple?
Score: 9 Votes (Like | Disagree)
Mr. Gates Avatar
132 months ago
Ha !

This is funny and ironic seeing as Apple originally only wanted web based Apps with the original iPhone.
Score: 9 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
ulysses Blog Publishing

Ulysses 22 Brings New Blogging Options and Visual Customizations

Monday March 22, 2021 5:24 am PDT by
Popular writing app Ulysses today received its 22nd major release, introducing new publishing features and additional options for users to customize the visual appearance of their writing environment. As well as providing a focused writing environment, Ulysses offers ways to publish texts from within the app to various blogging platforms. Version 22 adds the ability to publish to Micro.blog, ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...