Apple's Linen-Lined Proposal for Grand Central Terminal Store Set for Approval - MacRumors
Skip to Content

Apple's Linen-Lined Proposal for Grand Central Terminal Store Set for Approval

In a report on the changing dynamics of the retail scene in Manhattan's historic Grand Central Terminal, The New York Times notes that Apple's bid for a retail store in the terminal is likely to be accepted next week. Apple is said to have delivered its proposal in "linen-lined boxes" in order to make a memorable impression.

When Apple proposed opening a store on the balcony overlooking the main hall, it submitted its bid in linen-lined boxes, as if it were a wedding present to transit officials, a source familiar with the application process said. The board is expected to approve the deal at its monthly board meeting next week.

According to the report, many longtime vendors are displeased with the Metropolitan Transportation Authority's strict control over the retail aspects of Grand Central Terminal, policies that require vendors to reapply for their space through an extremely competitive process at the end of each lease term. The reapplication process has seen several vendors who had been selling in the landmark terminal for decades ousted as "better" options presented applications for the spaces.

grand central metrazur
Apple is said to be set to occupy space on the East Balcony overlooking the Main Concourse, taking the space of restaurant Metrazur, which reportedly received a buyout to terminate its lease eight years early in what may have been a specific effort to make room for Apple.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...

Top Rated Comments

Will do good Avatar
197 months ago
Less chain stores in the Grand Central station, even Apple (I'm, a big fan).

NY need the small mom & pop shop from NY to keep the place special.
Score: 5 Votes (Like | Disagree)
197 months ago
Looked similar to this I presume?
Score: 5 Votes (Like | Disagree)
197 months ago
Linen lined. Talk about arrogance.

More like a touch of class. It's the difference between using white copier paper to print your resume on and using a tinted and watermarked linen textured stock.
Score: 3 Votes (Like | Disagree)
197 months ago
no loss

that restaurant wasn't any good anyway- much better food downstairs, in the oyster bar and the grand central market
Score: 3 Votes (Like | Disagree)
res1233 Avatar
197 months ago
Linen-lined? Stylish! Apple seems to have some sort of linen fetish lately.
Score: 3 Votes (Like | Disagree)
197 months ago
Linen lined. Talk about arrogance.

We used to do this all the time when developing prototypes for our marketing department. When we started sending them in linen or silk lined boxes these products started getting more attention than others. It works. And these were boring bathroom products....

Appeal to someone's ego, and they will follow you.
Score: 2 Votes (Like | Disagree)