Google today announced the launch of Google Swiffy, a new Google Labs effort to produce a tool capable of converting Flash content to HTML5 for display on non-Flash devices such as the iPhone and iPad.
You can upload a SWF file, and Swiffy will produce an HTML5 version which will run in modern browsers with a high level of SVG support such as Chrome and Safari. It’s still an early version, so it won’t convert all Flash content, but it already works well on ads and animations.
Google has posted a small gallery showing examples of Flash content converted to HTML5 by Swiffy.
Earlier this year, Adobe released its own Flash-to-HTML5 converter known as "Wallaby". Neither Wallaby nor Swiffy is yet able to handle advanced Flash animations for such content complex interactive games, but both companies are obviously looking for ways to make it easy to move Flash content onto non-Flash devices. As Google notes in its Swiffy FAQ, Wallaby is designed to produce editable code by reusing some of the Flash elements in the HTML5 result, while Swiffy's focus is simply on presentation and yields a less-editable final product.