iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic

comScore today released a new report detailing its new metric for tracking web traffic by device and connection type. According to the data, Apple's iPad was responsible for 89% of worldwide tablet traffic in May, continuing to dominate the market it defined last year.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad's contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Calculations on comScore's data for share of non-computer traffic in the United States peg the iPad at a nearly 97% share, with Android taking nearly all of the rest of the market.


In the U.S., comScore finds that 53% of non-computer device traffic comes from Apple devices: 23.5% from iPhone, 21.8% from iPad, and 7.8% from iPod touch. Android follows in second place with over 36% of the market, nearly all from smartphones. comScore's report finds an interestingly wide variation in traffic patterns among countries, with Canada seemingly leading the way in iOS adoption, where Apple's platform is responsible for 83% of the non-computer device traffic.

iPad competitors, most of them based on Android, are continuing to flood the tablet market, but none have yet been able to break Apple's stranglehold. Upcoming high-profile tablet entries include HP next week and Amazon reportedly within the next few months.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

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119 months ago

Nice but watch next year it will drop to 65% according to my research


You're hired! New analyst position! Only requirement was that you can throw out predictions and random numbers. I look forward to seeing articles based on your mad ramblings about the future featured on MacRumors.
Score: 14 Votes (Like | Disagree)
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119 months ago

Yup. The demand is for iPads. There was never any significant demand for 'computing tablets' in general so other companies are trying to hijack the hype and redirect the demand for iPads towards their devices.


That really is a good point. For ten years Microsoft partnered with hardware vendors to sell tablets, and for ten years they never could get the general public interested in tablets.

The iPad comes along and suddenly everyone wants an iPad, but the same dimwits that thought they could sell tablets before now suddenly think the general public finally wants what they are selling. They don't. They want iPads.

This may change eventually, but to get an iPad user to switch, you have to make something a) better and/or b) cheaper with c) a better ecosystem. Good luck with that.
Score: 10 Votes (Like | Disagree)
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119 months ago
I work with Verizon now, and I've played around with the Galaxy Tab, the Xoom and the Playbook... And I have to say it... Apple got it right... They always do.
Score: 10 Votes (Like | Disagree)
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119 months ago

thats awesome, but wait 12 months and see what happens. :D


:)

The funny thing is that is precisely what people were saying 12 months ago. 2011 was supposed to be the year the iPad got competition and dropped down to about 65% of the market. Oh well, I suppose if people keep saying "just wait 12 months" eventually . . . a lot of time will have been wasted waiting.
Score: 8 Votes (Like | Disagree)
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119 months ago
So, I read it that despite other tablets being out there, they aren't used... because they suck.
Score: 8 Votes (Like | Disagree)
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119 months ago
It would be 100%

if the iPad only had flash.
(sarcasm)
Score: 8 Votes (Like | Disagree)

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