Amazon Set to Step Up as Next iPad Competitor


DigiTimes reports that Amazon is set to launch its own tablet device within the next few months, adding yet another iPad competitor to the mix, but one with the ability to deliver significant media integration due to its existing businesses in the music and video markets. According to the report, Amazon is trying to bring the device to market well ahead of the holiday sales rush and will be shooting for aggressive shipments of 700,000-800,000 units per month with a goal of selling four million units before the end of the year.

The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.

Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated.

The report specifically mentions that Amazon will integrate streaming movie services with the new tablet, although the company's new Cloud Player for music should also make it simple for tablet owners to listen to their music on the device. It is unknown what platform Amazon will use for its tablet, but most observers presume that the device will be based on Android considering Amazon's existing offerings for the platform such as its Appstore for Android.

While competitors have been slow to react to the iPad's success and even in aggregate have still been unable to dethrone Apple's tablet from its dominant market position, new tablets are now appearing on a regular basis with most of the major computer and electronics players staking out their positions. And like Amazon, other companies such as HP are doing what they can to duplicate portions of Apple's integrated iOS ecosystem by moving to cloud-based media services that will allow music and other content to be easily accessed across devices.

Top Rated Comments

(View all)
Avatar
122 months ago
App store - check
Online Music store - check
Kindle books store - check
Cloud - check


The only thing missing really is the hardware and they are good to go.

They have built up the ecosystem before the device rather than other companies building the devices and slowly building the ecosystem.

It is an obvious step for Amazon.

Did anyone actually use the Kindle? The only good thing it brought us so far was the Kindle App...which runs on iPhones/iPads/OSX


The Kindle is a steallar reading device. Great at what it was designed to do.

I bought one about a month and a half ago for my fiancee and the screen still amazes me.
Score: 34 Votes (Like | Disagree)
Avatar
122 months ago

I'm still wondering the same about the iPad. I know people spent their hard earned cash on it, but what the hell anyone uses it for I have no idea.


Seriously? You have no idea what people use an iPad for. Even after tons of people tell you what they use it for, do you still not have any idea?

Problems with cognitive comprehension perhaps? Maybe see a specialist that can treat this problem of not understanding what people say or explain to you? Just a thought.
Score: 13 Votes (Like | Disagree)
Avatar
122 months ago
A company that figured out that what you actually do with a tablet matters more than the hardware specs?

This'll be the first competitor that Apple needs to worry about, I bet.
Score: 10 Votes (Like | Disagree)
Avatar
122 months ago
Some of you should step outside of your apple bubble every once in a while. It may do you some good to get fresh non-apple controlled air. Yes there is life in electronics outside of the iWorld. People really do buy non apple things. I know, it's a crazy world we live in.
Score: 10 Votes (Like | Disagree)
Avatar
122 months ago
This will be the best-selling tablet after the iPad. Huge customer base, loads of happy Kindle-users, great company reputation, they have the essentials in place as xUKHCx already mentioned.

Yep, this will be big. iPad big? Doubtful. But it will be successful as long as the hardware doesn't blow.
Score: 10 Votes (Like | Disagree)
Avatar
122 months ago

Did anyone actually use the Kindle? The only good thing it brought us so far was the Kindle App...which runs on iPhones/iPads/OSX


Actually... yeah. It is one of Amazon's best selling, if not THE best selling product.

The Kindle App isn't great for reading on LED screens. Once you experience e-ink and read for 2+ hours or in sunlight then you'll understand. Plus battery life that is measured in weeks and not hours is pretty darn great as well as free wireless integration.
Score: 10 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...