Back in April, Apple began cracking down on so-called "offer wall" services for iOS applications that incentivize users with virtual currency or other compensation for downloading and installing other applications. The services have been cited as a mechanism for unfairly boosting app download numbers and thus chart performance.
GigaOM follows up with Mihir Shah of Tapjoy, one of the major players in the incentivized install market, and learns that Apple has yet to yield on the issue, despite several proposals by Tapjoy that the company believes would address Apple's concerns over tainted chart performance.
Tapjoy CEO Mihir Shah said he reached out to Apple three weeks ago and offered to include a referral URL for the App Store when a user chooses to download an app in exchange for virtual goods. That would allow Apple to identify that the download came from Tapjoy and not count it in the App Store ranking algorithm. Shah said Apple wrote back a couple days later saying it had no time to discuss the issue.
Shah had previously proposed limiting his company's offer wall campaigns to prevent any of the participating apps from entering the Top 25 rankings via the program, but that proposal was also rejected by Apple.
Tapjoy remains confused over Apple's stance on the issue, wondering if there is more to the story than Apple has so far admitted, given that the Tapjoy has made several attempts to address Apple's concerns and has yet to receive any sort of positive response or even discussion.