At the end of the Asus press conference at Computex 2011, Chairman Jonney Shih waited until the very last minute to unveil the best product of the night: The Asus PadFone, a convergent device that docks a smartphone into the back of a slate so that they can be used together as a single device.
Note the staged phone call comes from "Steve". And here's their "behind the scenes" video, complete with interview with the designer:
The video ends:
There's nothing particularly wrong about trying, though they do come across as a Bizarro Apple.