If it was just their MacBook Air-alike, we might have let it pass. But after we saw the ASUS Chairman's Computex presentation and "Behind the Scenes" video, it seems that ASUS is trying hard to be like Apple. Here is ASUS Chairman Jonney Shih revealing their one more thing at the Computex press conference:

At the end of the Asus press conference at Computex 2011, Chairman Jonney Shih waited until the very last minute to unveil the best product of the night: The Asus PadFone, a convergent device that docks a smartphone into the back of a slate so that they can be used together as a single device.


Note the staged phone call comes from "Steve". And here's their "behind the scenes" video, complete with interview with the designer:

The video ends:

padfone

There's nothing particularly wrong about trying, though they do come across as a Bizarro Apple.

Top Rated Comments

MBP13 Avatar
139 months ago
Well, that was awkward....
Score: 11 Votes (Like | Disagree)
ridley182 Avatar
139 months ago
lol @ the "padfone" at the end. ASUS has a serious case of Apple envy alright.
Score: 7 Votes (Like | Disagree)
kalsta Avatar
139 months ago
It happens more that you might think. I'm studying this at the minute. The tiger economies import the technology from innovators, break it down, work out how to do it cheaper, and then copy the ideas for a lower price.

Toyota had the same problem. It discovered a company called Cherry, who had taken one of their cars, torn it down and then recreated it to the exact specs with just larger headlights to differentiate.

As someone mentioned above, if you can't innovate; replicate.

I believe Toyota started out in the 1930's in much the same way, by copying Chrysler, Ford and GM. Heck, even Steve Jobs famously once said, 'We have always been shameless about stealing great ideas.'

The challenge for any designer is to learn from what others are doing, and then add to it, innovate, make it better, put their own stamp on it — and then, sadly, step away and let the lawyers fight it out to see who owes who money when all the dust has settled!
Score: 6 Votes (Like | Disagree)
Matthew Yohe Avatar
139 months ago
This does not sound very professional. Just because the Vietnamese couldn't copy Apple very well, that doesn't give you the right to mock them.
First, Asus is a Taiwanese company. Second, why are you bringing up nationality?

This is a blog that covers topics related to Apple, and any news from a competitor that might be relevant to discussion. Asus is aping Apple's look, themes and style (even down to using the same font, Myriad Pro) and all that this post is doing is pointing out the eerie similarities. It's not unprofessional at all.
Score: 5 Votes (Like | Disagree)
killjoys Avatar
139 months ago
Wait... Padfone?
Hilarity.
Score: 5 Votes (Like | Disagree)
NorCal Explorer Avatar
139 months ago
Is this real?

Is this real? It looks like a comedy routine on SNL. This can not possibly be a real product and it must be a late April fools joke from MacRumors. :D
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...