An eBay listing for a prototype of the original Apple TV has appeared on the auction site, giving interested users nearly a month to snap up the collectible item with a "Buy It Now" price of $350.
Photos accompanying the listing show an Apple Development Team inventory barcode on the side along with a sticker marking the unit as a "DVT" prototype and listing the manufacturers of a number of components used inside the device. The device also has a plain Apple logo on its top as had been used when the device was initially previewed as the "iTV". Apple added a "tv" next to the logo for the shipping version of the product, which was renamed "Apple TV".
The photos also show the device booted up and displaying the stock photo screensaver, although it is not connected to the Internet and the item's description indicates that it has not been fully tested for functionality. Interestingly, despite the hardware bearing a resemblance to the pre-2007 iTV, the device does appear to have received software updates since that time, as it is running the more modern user interface introduced as Apple TV 3.0 in late 2009.
Prototypes of Apple hardware do appear from time to time on eBay, with some notable examples including third-generation iPod touches, a Mac Pro, and an early MacBook Air. Many of these listings have been quickly pulled, presumably at the request of Apple once they come to its attention.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
