'The New Yorker' Subscriptions Go Live on iPad
As
noted by All Things Digital reports, Conde Nast has followed through on
last week's claims that the publisher would begin offering subscriptions to its stable of magazines via the iPad App Store using Apple's in app subscription mechanism. As previously reported,
The New Yorker is the first title to debut with subscriptions, but another seven titles should be rolling out soon.
An updated version of that magazine's iPad app gives lets users subscribe to the weekly magazine for $5.99 a month, or the equivalent of a $1.50 an issue. That's a steep discount from the app's old model, which only sold individual issues for $4.99 a pop.
Conde Nast is selling an annual subscription to the iPad app for $59.99; a yearly subscription to the print version of the magazine costs $69.95. Very important: Conde says print subscribers will get iPad access for free.
Several reports over the weekend had pointed to a $19.99 annual subscription rate and $1.99 per-issue pricing, but those figures appear to be for the publisher's other titles that are published on a monthly basis. As a weekly magazine, The New Yorker requires a substantial higher subscription fee. Still, single issues of The New Yorker remain priced at $4.99, a significant premium over even the monthly subscription option.
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Top Rated Comments
Couldn't agree more. I've canceled most of my print subscriptions at this point. The content really got thin, and any smartphone can deliver an endless stream of content.
But the New Yorker is different, densely-packed week after week. The thinning of the print herd is already well underway, but I don't see the New Yorker sweating much.
I think the big market here will be international subs.
Being a weekly makes the postage a significant part of the cost, the price difference between international subs (Canada $US90, Rest of the World $US120) is much greater. An additional bonus is being able to read them in the week of publication instead of the usual 2-3 week delay.
I disagree. I've been longtime subscriber of several music magazines (paper) and never felt there is anything wrong in sharing them with my friends.
Not quasi-stealing. It is stealing.
Purchas like crazy.