Analysis of Apple's Lawsuit Against Samsung, Includes iOS Device Sales Numbers

142014 apple samsung lawsuit

Former Engadget editor Nilay Patel lays out a thorough analysis of Apple's newly-filed lawsuit targeting Samsung for allegedly copying the "look and feel" of iOS devices with its "Galaxy" line of smartphones and tablets. Patel offers an excellent look at the overall lawsuit, as well as a claim-by-claim analysis of each of Apple's sixteen claims against Samsung.

Taken as a group, it feels like a remarkably solid case - Samsung can't just up and countersue Apple with its own patents and hope to walk away with a handshake and a cross-license because of the various trademark, trade dress, and design patent claims. How the company decides to deal with those issues remains to be seen; there's no question in my mind that Samsung designed TouchWiz to look and feel as much like iOS as possible, and then marketed it as such.

The entire report is a solid read for those looking to understand more about how Apple is approaching the issue.

Interestingly, the background portion of the lawsuit also provides total sales numbers for various iOS devices "as of March 2011". Comparing those numbers to known sales as of the end of 2010, asymco's Horace Dediu has calculated minimum unit shipments for the various devices during the first quarter of 2011.

In the lawsuit, Apple variously notes that either "as of" or "by" March 2011, Apple had sold more than 108 million iPhones, over 60 million iPod touches, and over 19 million iPads.

These numbers are material because we know units sold prior to CQ1 and can derive the minimum units sold for these three product lines during Q1.

Namely:

- Total iPhones sold before Q1: 89,971,000 implying a minimum of 18.1 million sold during the quarter (my estimate is 18.4)
- Total iPod touch sold before Q1 (estimated): 55.5 million implying a minimum of 4.5 million iPod touch sold during the quarter (my estimate 5 million)
- Total iPads sold before Q1: 14,789,000 implying a minimum of 4.2 million iPads sold during the quarter (my estimate is 7.3 million).

The question becomes whether the implied level of 4.2 million iPads sold during the first quarter of 2011 is an accurate number, in which case Apple's performance would have fallen well below expectations, or simply an understatement by the company.

Apple is set to announce official figures for the quarter at its earnings release tomorrow. The release should include specific sales figures for the iPhone and iPad, but Apple generally does not issue specific numbers for the iPod touch, instead reporting total sales for all iPod models and then sometimes breaking out a rough share for the iPod touch or stating the device's growth as a means of highlighting its performance on the earnings conference call.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forums: iPod touch and iPod, iPhone, iPad

Top Rated Comments

Iconoclysm Avatar
146 months ago
Are you aware that Apple copied the ibooks GUI from another software vendor? I remember seeing it years (like in G4 era) before ipad was out, before iBook. It was for keeping inventory of books on a mac.

I'm not gonna bother going looking for the link/screen shot but trust me, that look was used by another software vendor, BEFORE apple used it. And of course that's one reason this wasn't mentioned in the suit I'm assuming.

Edit:
Actually here it is.

http://www.delicious-monster.com/

Image (http://www.delicious-monster.com/images/librarypage/screenshots/inspector_0_topmatter.png)


Won apple design award in 2005. And when was iBooks introduced?

And the co-creator of that product is a UI Designer working on the iPad. Nice work.
Score: 1 Votes (Like | Disagree)
Stratus Fear Avatar
146 months ago
Sigh, you're entirely missing the point of this case. No one's arguing that there's been a grid of icons before, it's just that Samsung went the extra step. See, Android itself doesn't have a near-identical desktop, but TouchWiz does. TouchWiz is what you see here, the icons have been made into squares (like the iPhone), there's now a Dock with frequently used apps with a grey background to distinguish it (like the iPhone), it has a black background (meh) but it uses white dots to note the page it's on (like the iPhone). They went the extra mile to provide an iPhone-like experience for their Android devices.
Yes. People here are failing to understand the difference between traditional patents that we usually hear about here, and design patents. I believe what Apple is suing over is infringed design patents. That the Galaxy S has a icon grid method for selecting applications is irrelevant in that case. They tried to copy the general design and likeness of the iPhone, which is against the design patents.

Also, whoever it was arguing it previously... Let's not trot out the whole "Apple lost the 'look and feel' argument against Microsoft" thing. That was a different case. Design patents still get filed and granted all the time. This is a new case.
Score: 1 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...