MacBook Air Evolving Into Mainstream Product?
A new research note by J.P. Morgan's Mark Moskowitz reveals that Apple's MacBook Air has seen significant sales growth since its most recent refresh in October (via
AppleInsider and
Fortune). MacBook Air sales in the last quarter were 333% higher year over year with projections of annual revenue of near $2.2 billion. The new MacBook Air
adopted an SSD-only design, introduced an 11.6" model, and saw a considerable price drop from the previous models.
"We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business," Moskowitz wrote. "(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year."
The MacBook Air was originally released in January 2008 as a 13" model only with a starting price of $1799. While Apple has offered slight improvements and price drops in the interim, October's refresh was the most dramatic overhaul of the ultra-portable with the introduction of an 11.6" model that starts at $999.
Popular Stories
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones.
Below, we recap everything new in iOS 18.5.
Pride Wallpaper
Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4.
Mac users can download the macOS Sequoia 15.5 update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....