Apple Doubling Production of Certain 'Hot-Selling' Notebook Models?
In a
brief report on declining shipments in Taiwan's notebook manufacturing segment,
DigiTimes claims that Apple and Samsung are the only major notebook companies increasing production over the year ago quarter, with the notebook industry as a whole reportedly targeting flat production compared with the year-ago quarter and down 5-10% from last quarter.
Apple is seen as one of the biggest boosts to the notebook market, with the company reportedly seeking to as much as double production of some "hot-selling" notebook models.
Samsung has been performing better than other brands by taking up deliveries from the suppliers, the sources noted, adding that Apple reportedly is revising upward its orders with the volume of some hot-selling models being doubled.
Apple has been widely rumored to be on the verge of releasing new MacBook Pro models, which could explain such a significant ramp up in production as the company seeks to fill sales channels with the new models and stay ahead of customer demand. Despite dealing with a "design error" that has set back chipset production, Intel has announced a February 20th shipping date for the dual-core Sandy Bridge processors expected to be used in the next-generation MacBook Pro.
Popular Stories
Strong pre-orders have reportedly prompted Apple to order millions more iPhone Duo units from suppliers, according to DigiTimes.
Supply chain sources said Foxconn and component manufacturers had received instructions reflecting a roughly 44% increase from 9.7 million to 14 million devices. The revised target reportedly follows strong pre-orders for Apple's first foldable iPhone and covers a...
Apple's iPhone Duo has attracted more pre-orders than the company anticipated in several major markets, according to DigiTimes, with display chip suppliers hoping its reception will boost investment in foldable devices.
Sources in the display driver industry believe the iPhone Duo could give other smartphone makers greater confidence in foldables, expanding the market for OLED touch and...
Apple wants suppliers to make 16 million MacBook Neo laptops in 2027, or double the amount expected for this year, according to supply chain sources (via DigiTimes).
Apple released its first MacBook Neo in March 2026, featuring an A18 Pro chip with 8GB of RAM, and coming in Silver, Blush, Citrus, and Indigo colors. The laptop originally started at $599, but Apple raised the price to $699 in...
