Subsidized iPad Sales Off to Slow Start in UK?
Early last month, UK carriers Orange, T-Mobile, and Three debuted
subsidized iPads, knocking the price of the entry-level Wi-Fi + 3G iPad model from £529 down to £199 for those customers willing to sign up for two-year data contracts in the range of £25 per month.
While the offerings obviously result in a substantial outlay for customers, it was thought that they would be enticing for customers who had planned on maintaining ongoing cellular data service for their devices instead of opting for only sporadic service on an as-needed basis.
But according to a new report from The Times as relayed by paidContent:UK, sales of the subsidized iPads are coming in far lower than had been expected, at least for Orange.
The company had expected to sell tens of thousands of iPads over the holidays, at a reduced price of £199 ($308) when the buyer took out a 24-month contract on the device. But according to industry sources, it has gotten off to a slow start: selling only 1,000 in its first week of sales.
The report notes that a recent research report suggested that 80% of UK iPad customers were opting for 3G-capable models in the lead-up to the holiday season, offering a significant pool of potential buyers for the subsidized offerings. But obviously either the prospect of a two-year contract was too daunting for customers unsure how much cellular data they would be using on their devices or Orange (and possibly the other UK carriers) failed to appropriately bring the offerings to the attention of customers who might have been interested in the packages.
Popular Stories
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...
