Developers Setting Expectations Ahead of Mac App Store Launch

With Apple's Mac App Store set to debut in just two days, developers are beginning to set expectations for their applications, particularly in comparison to their other applications already available through the iOS App Store. On his blog The Pocket Cyclone, developer Markus Nigrin shares the results of a discussion he recently held with several other prominent iOS App Store developers moving their apps to the Mac App Store in the first wave of releases.

150950 mac app store devs 500

For the most part, Nigrin's results show that iOS developers moving their apps to the Mac App Store are looking to maintain their existing price points, which frequently fall in the $1.99-$4.99 price range.

Why does a 1:1 adoption of the price on the Mac seem so natural for iOS devs?

For once, Apple made the code re-use for a native Mac app very straightforward. Every dev I talked to mentioned porting times of less than four weeks. Which were mostly spent on all types of adjustments, like keyboard and HD support. Also, graphical assets for mobile games are typically originated at a much higher resolution anyway, as everybody in the iOS world needs to prepare for a foreseeable future of HD displays. The point is, if you already have the assets and re-creating a native Mac app is relatively low-cost, there is no immediate pressure to go with another pricing model on this platform, if the reward could be an early (chart) success.

As far as expectations for sales units go, developers seem to be split, with several of the surveyed developers offering conservative estimates of only 10% of that seen for the corresponding iOS titles, while others have pushed their expectations to as high as double that seen on the iOS platform. Sales splits between iOS and Mac versions will obviously vary based on a wide range of criteria, including the usefulness of certain types of apps on the two platforms and the overall user experience, where some apps may see more benefit than others in either the portable multi-touch environment of iOS or the larger-screen, pointer-driven Mac environment.

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...