Hints of 'iTunes Live Stream' Service Found in iTunes 10.1

Speculation and rumors regarding tomorrow's iTunes-related announcement are continuing to come in from all directions, and the latest bit of speculation relies on some bits of information pulled out of the iTunes 10.1 release from last Friday to suggest that Apple might be looking to launch some kind of "iTunes Live Stream" service. Details on what exactly the service might be, however, remain sketchy.

141518 itunes live stream plist

The Apple Lounge reports [Google translation] that translation entries in a property list file included with iTunes 10.1 contain references to an "iTunes Live Stream URL" that appears to be a type of file or service that could be handled by iTunes. This reference is new in iTunes 10.1.

141518 itls uri scheme

Meanwhile, as noted in a series of Tweets from @dustinrue, other references to "iTunes Live Stream URL" in iTunes 10.1 files suggest the ability to handle "itls" as a URI scheme in much the same way that iTunes uses "itms" to handle requests to connect to the iTunes Store.

As noted, however, it is unclear what iTunes Live Stream actually is, with speculation ranging from live streaming of existing television content to something more along the lines of user-generated streams of live video or audio content.

Apple has been testing some aspects of live video streaming in recent months, rolling out its own HTTP Live Streaming technology based on open standards to deliver live video of its September and October media events. And with the company's new data center in North Carolina set to open by the end of the year, the company would seem to have ample backend capacity for such technology to be deployed on a broader scale.

The speculation remains, however, merely guesses about whether the new hints included in iTunes 10.1 are related to Apple's announcement tomorrow and what exactly those hints might mean.

Update: It appears that the localization translation evidence may have been first published by Consomac.

Related Forum: Mac Apps

Popular Stories

iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
M6 MacBook Pro Feature 1

Apple's Rumored MacBook Pro Redesign: 6 New Features Anticipated

Wednesday September 17, 2025 4:26 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the ‌MacBook Pro‌ is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small ...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
ios 26 liquid glass dark mode

iOS 26 Liquid Glass Design Makes App Icons Look Crooked, Report Users

Wednesday September 17, 2025 4:55 am PDT by
iOS 26's new Liquid Glass interface has been criticized for making some content illegible in certain circumstances, and now the UI design is reportedly causing another unusual visual problem for some users. Liquid Glass adds subtle glowing effects to the corners of app icons, creating a dynamic glass-like appearance with depth and parallax effects. However, as noted by Gizmodo, this design...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...