Reuters reports on comments from NBC Universal CEO Jeff Zucker suggesting that the studio is not interested in joining Apple's new 99-cent TV show rental program, citing concerns over pricing.
Offering NBC's shows for that price on the Apple TV service would undermine the value of their shows, he said.
"We do not think 99 cents is the right price point for our content. ... We thought it would devalue our content," Zucker said at a Goldman Sachs investor conference.
He pointed to the fact NBC shows are already available for $1.99 for download on Apple's iTunes service.
Zucker's concerns over Apple's pricing proposition echo those of Time Warner CEO Barry Meyer shared in comments made late last week.
For the time being, Apple's TV show rental program includes only shows from ABC and Fox. Chase Carey, President of Fox parent News Corp, also confirmed earlier reports that the current rental program is only a "short-term test" before the companies involved decided whether to commit fully to the venture.
Monday September 7, 2026 5:01 am PDT by Tim Hardwick
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone.
If you're thinking of...
Thursday September 3, 2026 9:22 am PDT by Joe Rossignol
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.
Taiwanese research firm TrendForce today again reported that the iPhone 18 Pro models will start with 256GB of storage, like the iPhone 17 Pro models.
Minimum storage capacities by model:iPhone 16 Pro: 128GB
iPhone 17 Pro: 256GB
iPhone 18 Pro...
Apple's first foldable iPhone, dubbed the "iPhone Ultra," is expected to launch without at least four features that will be present on the iPhone 18 Pro models, despite a price tag of at least $2,000.
The iPhone Air lacks Ultra Wide and Telephoto rear cameras, a SIM card slot, and stereo speakers. With a super thin design, a titanium frame, and a glass back, the iPhone Ultra is expected to ...
