Yahoo CEO Claims Apple's Demand for Control Will Be iAd's Downfall
Reuters publishes an interview with Yahoo CEO Carol Bartz touching on a number of different topics, briefly including the burgeoning mobile advertising market and Apple's role in it through its iAd program. In Bartz's view, Apple's demands for total control over the program will ultimately be its downfall, as advertisers eventually rebel against the non-traditional framework in favor of the greater flexibility offered by other channels.
Mobile advertising, although still a nascent market, has become the next battleground pitting Yahoo against Google and Apple.
Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone.
"That's going to fall apart for them," Bartz said about Apple's iAd service. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Apple's iAd program went live on July 1st with only a small handful of prominent brands ready for the launch. Despite the fact that the few early adopters have been happy with the results so far, rollout of the ads has been slowed by Apple's firm control over the entire process, including the creative and development aspects that advertisers have been accustomed to having control over themselves.
Popular Stories
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year.
Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost.
First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history.
The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...
