PR Experts Suggest iPhone 4 Recall 'Inevitable' as Antenna Issue Snowballs
Cult of Mac spoke
with several public relations experts who suggest that a recall of Apple's iPhone 4 is "inevitable" given growing criticism over the device's antenna issues that is spilling over from blog communities into the mainstream media. The PR crisis grew substantially yesterday when the widely-read Consumer Reports
review and recommendation magazine failed to recommend
the iPhone 4 to potential customers despite the device otherwise topping the rankings
"Apple will be forced to do a recall of this product," said Professor Matthew Seeger, an expert in crisis communication. "It's critically important. The brand image is the most important thing Apple has. This is potentially devastating."
Crisis communication experts contacted by CultofMac.com, including Chris Lehane, former Clinton White House "Master of Disaster," agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple, and the company must respond with a more meaningful fix than a software patch.
Apple issued a press release earlier this month claiming that the problem is merely a software issue that causes the onscreen signal strength display to overstate the actual signal strength, also noting that some attenuation of signal while the device is being held is normal. But Consumer Reports and others have determined through their own testing that the iPhone 4 does in fact suffer more significant signal attenuation than other devices, an issue that would not be remedied by a simple software fix to signal strength displays.
Apple has consequently been taking criticism for not coming clean about the issue or tackling these reports of demonstrable signal laws head-on. In fact, Apple has been going so far as to delete threads in its support forums pointing to the Consumer Reports article rather than allowing an open discussion of the topic or addressing the claims. Meanwhile, some observers hope that Apple's seemingly extended timeframe for pushing out the promised software update to address the signal strength display issue could indicate that the company is quietly working on more substantial software changes to address the issue in some way if at all possible.
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year.
In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required.
Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event.
In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...