Apple's Product Launch Security Profiled Ahead of iPad Debut

144832 ipad right side

Reuters takes a look at the security surrounding Apple product launches, using iPhone introductions as an example of what Apple retail staff can expect for the iPad's U.S. debut this Saturday. Apple, which is known for its secrecy, will almost certainly be keeping its employees in the dark about the iPad up until the last minute, even for those employees who are expected to fix them.

"We haven't seen it; we never do" before a product is launched, said one employee, who asked not to be identified because workers are barred from speaking with the media. "Every store employee I know, including the managers, they haven't seen it."

With its notoriously secretive corporate culture, Apple is loathe to circulate any iPads among retail troops ahead of the debut. Even in-store Apple repair techs -- known as "geniuses" -- don't yet know how to fix the gadget.

Looking back to the iPhone launch, the report notes that at at least one store, Apple shipped two pallets for the launch with one serving as a decoy to deter anyone tempted to try to sneak a peek at the new devices. Store managers were also directed to personally guard the iPhones during the night before their debut as another layer of security.

Despite all of the promotion for the iPad viewable on Apple's site, the company has kept a very close veil around the actual device, with only a select few developers receiving access to devices for development and testing purposes in advance of the tablet's launch, and even in those few cases the development models have been subject to relatively tight security standards.

Popular Stories

iOS 17 and iPhones Feature

iOS 17: 10 New Features That Just Launched

Sunday September 17, 2023 12:35 pm PDT by
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
maxresdefault

Apple Releases iOS 17 With StandBy, Live Voicemail, Improved Autocorrect, FaceTime Video Messages and Tons More

Monday September 18, 2023 10:05 am PDT by
Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple's software updates, iOS 17 and iPadOS 17 are available for free. iOS 17 is compatible with the iPhone XR/iPhone XS and later, while iPadOS 17 runs on the iPad mini 5 and later, the iPad 6 and later, iPad Air 3 and later, the second-generation 12.9-inch...
flighty standby

Best Apps With New iOS 17 and watchOS 10 Features

Monday September 18, 2023 3:02 pm PDT by
With the release of a new operating system, there are multiple features and design elements for developers to adopt. Now that iOS 17 is out, many major apps are getting interesting updates today, which we've rounded up below. watchOS 10 also has a new design language, so there are a range of Apple Watch updates to check out too. Flighty (Free, Premium Subscription) Popular flight tracking...