Sprint Advertises 4G Overdrive Hotspot Device Using iPhone

Boy Genius Report this weekend noted that Sprint has released a new television commercial using Apple's iPhone to promote the carrier's new Overdrive 3G/4G mobile hotspot device. The commercial claims that connecting an iPhone to Sprint's 4G network via the Overdrive hotspot can achieve speeds up to ten times higher than that available through AT&T's 3G network.

My friend Steve's iPhone is cool, but it's limited to AT&T's 3G speeds. So I'm gonna use the Overdrive 4G mobile hotspot to make it up to ten times faster.

Verizon has similarly been viewing the iPad as an opportunity to promote its MiFi service, another of the growing number of small devices capable of creating local Wi-Fi networks by connecting to carriers' cellular networks.

Sprint, Clearwire, and a consortium of other broadband and technology companies have been working together to deploy WiMAX technology, which is being branded as 4G service, around the United States. The move comes ahead of the rollout of 4G LTE services, which will be built upon existing 3G networks, by providers such as AT&T, Apple's current U.S. partner for the iPhone.