Microsoft Set to Demonstrate Windows Mobile 7 Next Week

Bloomberg BusinessWeek and The Wall Street Journal (subscription required) report that Microsoft is set to demonstrate its next-generation smartphone software, to be known as Windows Mobile 7 or Windows Phone, at next week's Mobile World Congress in Barcelona. According to BusinessWeek:

On Feb. 15, Microsoft will unveil its latest effort to get back into the game. The renamed Windows Phone operating system, set to be introduced at the Mobile World Congress in Barcelona, will "move the bar forward," said Robbie Bach, president of the company's entertainment and devices division.

With Windows Mobile 7, Microsoft is reportedly seeking to pursue tighter integration of its software with third-party hardware, looking to place stricter limits on the basic characteristics of devices running Windows Mobile 7 so as to ensure a more consistent quality of user experience and reduce the need for application developers to make sacrifices otherwise required for applications to run on the wide variety of hardware running Windows Mobile in its current form. From The Wall Street Journal:

New devices based on Windows Mobile 7, due out later this year, will be the first to reflect a much tighter focus at Microsoft on how its software works with hardware made by other companies. In the past, Microsoft has taken much the same approach in mobile software as it has in the PC market, licensing its operating system to nearly any hardware maker that wanted to install it on their systems.

Microsoft's new strategy addresses the level of integration possible in the iPhone, with Apple making both hardware and software, and Android, where Google has taken a more active role in handset design to improve the Android user experience. Microsoft has seen growth of its Windows Mobile user base stagnate, with Apple calculated to have passed Microsoft in U.S. sales as long as ago as late 2007 and moved beyond Microsoft in installed U.S. user base late last year.

Related Forum: iPhone

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Should Apple Kill Siri Feature

Should Apple Kill Siri and Start Over?

Thursday April 18, 2024 7:19 am PDT by
Few features have promised to revolutionize the way we interact with our Apple devices as much as Siri, the company's ubiquitous virtual assistant. Launched in 2011, Siri was introduced as heralding a new era in human-computer interaction, offering an intuitive voice-controlled interface for accessing information, scheduling appointments, sending messages, and much more. The vision was grand: A...