Apple Tablet Media Event Today: 'Come See Our Latest Creation'


Apple is holding its media event today and is expected to introduce their much anticipated tablet device. We will provide links to live coverage of the event and provide bulleted updates. The event kicks off at 10 am Pacific or 1 pm Eastern. Apple does not provide a live video or audio stream to their events, so you can only follow along live with text and photo updates. Apple will post a QuickTime video a few hours after the event.

Live Web/Twitter Coverage

- Gizmodo
- Engadget
- Ars Technica
- gdgt
- MacRumors Twitter

- Spoiler Free notification page

Recent News and Rumors

- Photos of Apple Tablet Back Shell Leaked?
- Apple's Focus on Content and Possible eBook Pricing
- Last Minute Leaked Photos of the Apple Tablet?
- McGraw-Hill CEO Confirms Apple Tablet, iPhone OS Based, Going to Be "Terrific"
- Apple Tablet Rumor Roundup

Event Updates

- Disney Chairman and CEO Bob Iger is present, possibly suggesting a content deal of some sort with Apple to be announced.
- Steve Jobs on stage, sharing stats: 250 million iPods sold; 284 retail stores, with over 50 million visitors last quarter; 3 billion App Store downloads, over 140,000 apps available.
- Apple is a mobile device company. By revenue, Apple is the largest mobile device company in the world.
- Now for the main event: Reviews 1991 PowerBook introduction and iPhone. Is there something in between that could be better at browsing, e-mail, photos, video, music, games, eBooks? Netbooks? Nope...just small, cheap laptops.
- Introduces "iPad"


- Built-in browser, mail, photos, calendar, maps, etc. iTunes Store included right on iPad. YouTube access.
- So much more intimate than a laptop. So much more capable than a smartphone.
- Music player is a hybrid between iPhone and regular iTunes.
- Showing off browsing: Apple, New York Times, Time, Fandango. One article appears to show plug-in error...no Flash?
- E-mail: Showing off message reading and creation. Direct PDF viewing.


- Showing off photos: Can utilize Events, Places, and Faces functionality by syncing from iPhoto.
- iTunes: expansive interface, album art, etc.


- Showing off Calendar and Maps applications. Maps includes Street View...everything reportedly very snappy.
- Showing off video capabilities via YouTube. Also movies, TV...showing clips from Star Trek and Up.
- Back to the hardware. 0.5" thin, 1.5 pounds, 9.7" IPS display, full multi-touch.
- 1 GHz "Apple A4 chip", 16, 32, or 64 GB flash storage, 802.11n, Bluetooth, accelerometer, compass, speaker, mic. 10 hours battery life. One month of standby battery.
- Now App Store...third-party apps. Scott Forstall on stage.
- Can run existing apps in a small box in center of screen or can pixel double to run full screen. Demoing. Showing off Facebook and ESPN snowcross game.
- Apple has also modified iPhone SDK to allow third-developers to rewrite for the large display as Apple has done with its own apps.
- App Store available on iPad and will feature both iPad-only and iPhone apps. Gameloft now on stage with a demo. Showing off Nova...iPad version coming later this year. Can interact with the game world on a whole new level.
- Now showing off New York Times. Martin Nisenholtz, NYT senior VP of digital operations on stage. Creating iPad-specific application.


- Steve Sprang from Brushes. Briefly showing off painting application.
- Travis Boatman of Electronic Arts to talk about gaming. Showing off Need for Speed: Shift. Fully touch-enabled. "Like holding an HD display up to your face."
- Major League Baseball on stage. Utilizing screen space to show off stats, animations, video highlights, box score, scoreboards, etc.
- Steve Jobs back on stage. Showing off another one of our apps. Standing on Amazon's shoulders, we're going a bit further with "iBooks".
- E-books displayed on a bookshelf. Direct access to iBook Store to download new material. Major publishers on board, and we're opening the floodgates to others this afternoon. Demoing purchasing e-books.


- Showing e-book navigation...tap right or left side of screen to flip pages, change font, text size, etc.
- Now talking about iWork. Talked to head of iWork team a year ago about creating iPad version, and they got it done. Introducing iWork on iPad.
- Phil Schiller on stage talking about iWork on iPad. Completely new versions of Keynote, Pages, Number. Now demoing Keynote...landscape orientation to accommodate slide views. Moving slides, resizing images, etc.


- Now showing Pages. Document gallery, scrolling, virtual keyboard, showing off auto text-wrapping.
- Demoing Numbers. Showing off how to move columns of data, adding rows, etc. Offers multiple keyboards...data-entry, text, date and time. etc.
- iWork for iPad apps priced at $9.99 each.
- Steve is back to show off iTunes. iPad syncs over USB, exactly like iPhone or iPod touch. When you sync, you sync everything.
- Wireless: iPad has Wi-Fi, also 3G. Two data plans available: 250 MB limit for $14.99/month; Unlimited for $29.99/month. AT&T to provide service. Free use of AT&T Wi-Fi hotspots.
- Activation directly through device. NO wireless contract needed. Cancel anytime.
- What about international? Hope to have deals in place by June or July. Hopefully June. All iPad models are unlocked and use new GSM micro SIMs.
- Steve is recapping the features of the iPad.
- Pricing: Starts at $499 for 16 GB, $599 for 32 GB, $699 for 64 GB. 3G-capable models are $130 more: $629/$729/$829.


- Will begin shipping Wi-Fi models in 60 days, 3G models in 90 days.
- Also introducing dock stand, as well as a full-size mechanical keyboard dock stand.


- Also a case that doubles as a stand. Showing highlight video with Jonathan Ive and others hyping the iPad.
- Notes from observers: No visible camera or mention of one; No mention of multi-tasking; No mention of any phone capabilities.
- Steve: "We think we've got the goods. We think we've got it." With over 75 million iPhones and iPod touches sold, we've got over 75 million people who already know how to use the iPad. Over 125 million iTunes accounts with over 12 billion products downloaded. We're ready for the iPad.
- Thanking attendees. Invited for hands-on.

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...