Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Focus on Content and Possible eBook Pricing
It's the same hole they filled with the iPod. When it came out, there were CDs on one side (physical media for sale) and file-sharing on the other (free but dodgy). The iPod filled the media experience gap, and the iTunes store filled the payment side. Many pundits said it wouldn't work. It worked.
The same could happen here. Apple could release a device that makes consuming media fun, is able to show any PDF beautifully (just like the iPod would play any MP3), and offers new media for sale in the iTunes store. If they did it right, publishers like me might finally be able to sell something digital that people would actually buy.
As it turns out, Powzek's dream may be in line with some of Apple's plans. Wired posts a last minute story that claims Apple's focus on Wednesday's event will be on "reinventing content, not tablets".
Apple has been aggressively trying to sign on book publishers, and a report from the Wall Street Journal indicates that Apple taking Amazon head on in its negotiations with book publishers. Apple is reportedly looking to set hardcover best sellers at $12.99 and $14.99, above Amazon's current $9.99 pricing. Apple is looking to allow publishers to set their own prices for books, shifting some of the power back to the publishers.
Apple's media event kicks off at 1pm Eastern, 10am Pacific today, Wednesday January 27th. Possible photos of the device were leaked early this morning.