AT&T Faces Initial Setback in Verizon Ad Spat, Rolls Out Response Ad
The Associated Press reports that a judge has refused to grant AT&T's request for a temporary restraining order forcing Verizon to halt its commercials comparing the two companies' wireless network coverage.
AT&T filed the lawsuit in federal court in Atlanta earlier this month and asked for a temporary restraining order and a permanent injunction to stop the ads. It contends they are misleading and amount to deceptive trade practices.
Verizon argues that the commercials are valid and truthful.
A hearing has been scheduled for December 16th to allow the case to proceed.
Since publishing a public response to Verizon's commercials late last week, AT&T has now begun rolling out its own television ad, featuring actor Luke Wilson offering a comparison of AT&T's and Verizon's network using the same factors highlighted in last week's press release.