AT&T Publicly Responds to Verizon Ad Campaign

AT&T today published a public response to a recent series of advertisements from rival Verizon attacking AT&T's 3G network coverage. The latest spat between the two companies began last month with Verizon ads using map-based representations of AT&T's and Verizon's 3G coverage areas, with Verizon's network being touted as covering five times the area of AT&T's.

Earlier this month, AT&T filed suit against Verizon for misleading advertising, claiming that the ads implied that AT&T offered no coverage outside of the highlighted 3G areas, when in fact the vast majority of those areas are covered by the company's EDGE network, which the company claims is virtually identical to its 3G coverage with the exception of data transfer speed.

Today's release from AT&T takes its argument directly to the public in an effort to "set the record straight" on what AT&T has to offer. While the release does not directly mention the iPhone, it is clear that the much of the dispute over AT&T's 3G coverage has centered on the popular device.

As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage.

In the release, AT&T details the three types of technology used in its wireless networks (3G, EDGE, GPRS), the functionalities offered by each technology, and the respective coverage areas by population in the United States. The company also touts the breadth of popular smartphones available to customers and the availability of over 100,000 applications, both obvious references to the iPhone. Finally, AT&T notes that it has the "nation's fastest 3G network", which also offers the ability to handle voice and data simultaneously.

Related Forum: iPhone

Popular Stories

iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...