AT&T Publicly Responds to Verizon Ad Campaign
AT&T today published a public response to a recent series of advertisements from rival Verizon attacking AT&T's 3G network coverage. The latest spat between the two companies began last month with Verizon ads using map-based representations of AT&T's and Verizon's 3G coverage areas, with Verizon's network being touted as covering five times the area of AT&T's.
Earlier this month, AT&T filed suit against Verizon for misleading advertising, claiming that the ads implied that AT&T offered no coverage outside of the highlighted 3G areas, when in fact the vast majority of those areas are covered by the company's EDGE network, which the company claims is virtually identical to its 3G coverage with the exception of data transfer speed.
Today's release from AT&T takes its argument directly to the public in an effort to "set the record straight" on what AT&T has to offer. While the release does not directly mention the iPhone, it is clear that the much of the dispute over AT&T's 3G coverage has centered on the popular device.
As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage.
In the release, AT&T details the three types of technology used in its wireless networks (3G, EDGE, GPRS), the functionalities offered by each technology, and the respective coverage areas by population in the United States. The company also touts the breadth of popular smartphones available to customers and the availability of over 100,000 applications, both obvious references to the iPhone. Finally, AT&T notes that it has the "nation's fastest 3G network", which also offers the ability to handle voice and data simultaneously.
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