Mac Marketshare Growth in High End Retail Market

eWeek first reported on an interesting breakdown of Apple's retail marketshare. According to numbers from the NPD Group, Apple's Q1 2008 retail (brick and mortar) reached 14%. Note that by limiting it to retail, they've excluded online sales and institutional/enterprise sales.

234608 macq108 400
Chart from eWeek

More surprising, however, is if you limit the data to computers priced above $1,000, Apple represents 66% of all retail computer sales.

Apple's success above $1,000 defies some of the conventional retail thinking about PCs, where the emphasis is on lower pricing and greater features. "Consumers don't care about features," Stephen asserted. "People see a value proposition in an offering that gives them a great experience."

As with all statistics, it's difficult to take these raw numbers at face value. Instead, the most revealing finding is how quickly this market share has been increasing. Fortune reports that Apple's $1,000+ January 2006 marketshare was only 18%. Their share grew to 57% by September 2007 and finally to 66% in the 1st quarter of this year. These numbers confirm Apple's reporting of large year-over-year growth of Mac sales during their financial results.

One long term question becomes whether or not the saturation of their target market ($1,000+ computers) will limit Apple's future growth. If more customers aren't attracted to this high-end market over time, Apple's Mac sales growth will necessarily stall. Meanwhile, up until now, Apple has been resistant to compete in the low margin market. Apple's only sub-$1,000 offering, the Mac mini, has been rumored to be just hanging on to life.

This phenomenon could explain Apple's willingness to experiment in seemingly niche markets that were not previously satisfied by Apple's offerings. A product like the MacBook Air might be able to further expand their already-large marketshare amongst customers in the $1,000+ market. If Apple's success continues, however, there will be no where else to look but to the sub $1000 market for additional customers.

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
orka desktop

MacStadium Releases Free Orka Desktop macOS Virtualization Software

Wednesday July 10, 2024 6:55 am PDT by
Mac cloud services provider MacStadium today unveiled Orka Desktop, a free virtualization tool that allows Mac users to create and manage macOS virtual machines locally via an easy-to-use admin panel. Orka users can create or download custom macOS images locally for their own personal use, or to collaborate with team members using a familiar workflow, versioning, audit, and review controls....