Apple MVNO Patent Reveals Abandoned Possibility
A newly published patent application reveals an abandoned possibility for the Apple iPhone. The patent details the methods for Apple to act as a "mobile virtual network operator" (MVNO).
When iPhone first connects to wireless network, it sends iTunes MVNO server it's ID and location, and get's back the information with the available networks, services and rates in the area.
Network selection can be done manually or simply based on the best price. All billing would have been consolidated under iTunes. The MVNO model would free Apple from any ties to any one particular mobile phone carrier and users would buy service directly from Apple. This possibility was discussed here on MacRumors back in 2005.
An earlier Wired article on the iPhone's origins had previously revealed that Apple was prepared to try to launch the iPhone themselves, if negotiations with Cingular (AT&T) fell through:
Apple was also prepared to buy wireless minutes wholesale and become a de facto carrier itself.
As readers know, negotiations were successful, and Apple launched the iPhone on AT&T exclusively. It's still interesting to see the other options Apple had explored in launching their own iPhone.
Popular Stories
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report.
Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...
