Apple has posted a new 'Get a Mac' ad on their website: Misprint. The new television ad is the latest in the ongoing campaign feature Justin Long and John Hodgman as 'Mac' and 'PC'.
Misprint focuses on a recent honor by PCMag.com who listed the MacBook Pro as the fastest Windows Vista notebook for 2007.
The fastest Windows Vista notebook we've tested this year is a Mac. Try that again: The fastest Windows Vista notebook we've tested this year--or for that matter, ever--is a Mac. Not a Dell, not a Toshiba, not even an Alienware. The $2419 (plus the price of a copy of Windows Vista, of course) MacBook Pro's PC WorldBench 6 Beta 2 score of 88 beats Gateway's E-265M by a single point, but the MacBook's score is far more impressive simply because Apple couldn't care less whether you run Windows.
Meanwhile, a second ad has been spotted by readers but not yet posted on Apple's website. This final ad shows 'PC' offering up his suit to 'Mac' for winning the title of fastest Vista laptop.
Apple has recently expanded the 'Get a Mac' ads into creative web campaigns that were recently featured on a number of sites. An early creative 'Get a Mac' web ad (video) was spotted a number of months ago and featured U.K. 'Get a Mac' actors, David Mitchell and Robert Webb.
Tuesday November 28, 2023 3:09 pm PST by Juli Clover
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
Monday November 27, 2023 5:11 pm PST by Juli Clover
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
Monday November 27, 2023 7:03 am PST by Joe Rossignol
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
Monday November 27, 2023 8:24 am PST by Joe Rossignol
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
Tuesday November 28, 2023 12:18 pm PST by Juli Clover
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
Tuesday November 28, 2023 7:44 am PST by Joe Rossignol
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Tuesday November 28, 2023 3:55 am PST by Tim Hardwick
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...
