In an unusual move, Apple will be airing a new television ad that started as a student project, according to The New York Times. The new iPod touch ad will begin airing on Sunday.
The ad started as a student project created by 18 year old Nick Haley and posted to YouTube. Haley was contacted by Apple's ad agency TBWA/Chiat/Day
We represent Apple and weve seen what you have produced and wed like a chat with you, Mr. Haley recalled, adding: This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.
He was soon convinced that the message was real and came to Los Angeles this month, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.
The original version of the ad is a fast-paced tour of the iPod Touch set to the song "Music Is My Hot, Hot Sex" by CSS. Haley was specifically inspired by the line in the song "My music is where I'd like you to touch."
