In a very public disagreement, NBC disputed Apple's claims that NBC demanded that a doubling of the wholesale price for their television shows. According to Cory Shields, executive vice president of communications for NBC Universal:
"We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers"
The statement continued to claim that NBC had asked Apple to "take concrete steps" to prevent piracy.
Apple released a press release on Friday that they would no longer be selling NBC television shows on iTunes due to a disagreement on pricing.
NBC will be colaunching a new online video portal this October called Hulu.com.
