After a report today that NBC and Apple were unable to come to an agreement on pricing, Apple confirmed in a press release that they would not be selling NBC television shows for the upcoming season on iTunes.
Apple explains the move by stating that NBC had wanted "double the wholesale price" for each NBC episode and claimed it would result in a retail price of $4.99 per episode. They also state that ABC, CBS, FOX and The CW have continued television show sales at the same price as last season ($1.99 per episode).
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," said Eddy Cue, Apple's vice president of iTunes. "We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers."
NBC's current shows will continue to be available on iTunes until December of this year. NBC accounted for 30% of iTunes TV sales.
