Napster vs iTunes: Superbowl Ad
USA Today reports on Napster's upcoming Superbowl advertisement which is directly targeted against Apple's iTunes/iPod.
The theme of the campaign is "Do the Math" will be pushing the Napster To Go service which allows users to transfer an unlimited number of songs to their (WMA-compatible) music player for $15/month:
In Napster's 30-second ad in the third quarter, viewers will see a camera pan the stands of a Super-Bowl-like game. There are the usual shirtless rowdies who've spelled out "Napster" across their bellies.
The camera finally comes to rest on Napster's feline icon, who holds up a sign that reads: "Do the Math. How much will it cost to fill up your player?"