Apple Shares Several New Videos Highlighting Revamped App Store in iOS 11

iOS 11 introduces an entirely revamped App Store that features a new "Today" screen for app discovery and separate sections for apps and games to make it easier to design content. It's a major change, and to highlight some of the new features, Apple today released a series of YouTube videos showing off the App Store.

The first video is almost 40 seconds in length and focuses primarily on the Today section of the App Store with its app recommendations, developer stories, tips and tricks for using apps, and Game of the Day and App of the Day.


Subsequent short videos are designed to show off some of the specific Today section features like the making of Monument Valley 2, the best apps for sneakerheads, and tips for karaoke-ing at home.


Apple puts a lot of focus on the iOS App Store in iOS 11, especially with its move to eliminate the App Store from iTunes on the desktop. The iOS App Store is now the sole portal for discovering and managing app content on iOS devices.

Apple updates the "Today" section of the App Store on a daily basis to introduce new content, and there continue to be detailed app and game recommendations in other sections of the App Store. To get the new App Store, iOS 11, released yesterday, is required.

Update: It appears Apple has temporarily pulled these videos from its YouTube channel.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

110 months ago
There needs to be a way to sort reviews by date.
Unless I’m missing something here.
I don’t want year old reviews mixed in with week old ones.
Score: 15 Votes (Like | Disagree)
358547 Avatar
110 months ago
..
Score: 12 Votes (Like | Disagree)
110 months ago
The new App Store is complete trash. I say this not only as a developer, but actually as more of an App Store junkie. Instead of seeing dozens of new apps, and dozens more with a few swipes, I now get to see less than 1.5 apps per screen? And when I finally do click one of the full page images, I'm greeted by over two full screens of text before getting to the app? *incredulous*

I guess the upside of not being able to discover apps is that I won't waste as much money on the App Store. o_O



Attachment Image
Score: 11 Votes (Like | Disagree)
110 months ago
The new app store is a dumpster fire
Score: 10 Votes (Like | Disagree)
Glassed Silver Avatar
110 months ago
No wishlist and being able to sort reviews killed it for me. The only thing I hate about iOS 11 is the App Store now.
Wishlist is gone?

Christ...

get rid of everything that made the App Store a place you could actually "spend time" in.

I sometimes genuinely wonder if Apple GUI designers actually use the damn products...

Glassed Silver:win
Score: 6 Votes (Like | Disagree)
110 months ago
No wishlist and being able to sort reviews killed it for me. The only thing I hate about iOS 11 is the App Store now.
Score: 5 Votes (Like | Disagree)