Apple Negotiating to Offer Rentals for Movies Still in Theaters, but at a Price
Apple wants to bring new movies to iTunes more quickly, and is in talks with several film studios over rights that would allow it earlier access to content, reports Bloomberg.
Warner Bros, Universal Pictures, and 21st Century Fox are all seeking deals to offer higher-priced rentals of new movies as soon as two weeks after they debut in theaters, and the studios are said to be considering an offer from Apple.
Like Apple Music exclusives, access to earlier releases could draw more people to Apple's platform, but encryption is said to be a concern. Studios aren't sure whether iTunes will be a secure platform for showing movies that are still in theaters, because content can be recorded and leaked online.
The most recent talks are part of longer-running efforts by Cupertino, California-based Apple to get new movies sooner, two of the people said. Such an arrangement could help iTunes stand out in a crowded online market for movies, TV shows and music. While the iTunes store helped Apple build a dominant role in music retailing, the company hasn't carved out a similar role in music and video streaming.
Most major movies that debut in theaters are not available on iTunes and other streaming platforms for a period of 90 days, but film companies are said to be looking to expand beyond theaters to find new revenue streams.
At least one option studios are considering involves a $25 to $50 fee for a new rental, which is potentially more affordable than a movie theater ticket depending on how many people are watching a film.
No deal has been established as of yet, and it's possible the film studios could decide to offer the rights to a competing company.
Popular Stories
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
Top Rated Comments
If it's in the $20-$30 range, I'd be willing to pay for this. I'd much rather watch a new release at home than in the theaters around where I live.